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Corporate storytelling as an effective internal public relations strategy
16 references·3 citing·45 second hop
Corporate storytelling as an effective internal public relations strategy (2011)Corporate storytelling as an effective in…Strategic human resource management (2015)Strategic human resource mana…Employee Engagement and HRD: A Seminal Review of the Foundations (2009)Employee Engagement and HRD: …The Link Between Leadership Style, Communicator Competence, and Employee Satisfaction (2007)The Link Between Leadership S…Rethinking internal communication: a stakeholder approach (2007)Rethinking internal communica…Public Relations: Concepts, Practice and Critique (2007)Public Relations: Concepts, P…Effective storytelling: strategic business narrative techniques (2006)Effective storytelling: strat…Understanding Organization-Customer Links in Service Settings (2005)Understanding Organization-Cu…Storytelling in organizations : why storytelling is transforming 21st century organizations and management (2005)Storytelling in organizations…Storytelling that moves people. A conversation with screenwriting coach Robert McKee. 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References

  • 1993Organizational culture and leadership16,462 cited
  • 1988Narrative knowing and the human sciences4,882 cited
  • 2015Strategic human resource management3,437 cited
  • 2001Corporate reputation: seeking a definition911 cited
  • 2001Corporate branding and corporate brand performance897 cited
  • 2001Knowledge Work: Ambiguity, Image and Identity874 cited
  • 2005Understanding Organization-Customer Links in Service Settings806 cited
  • 2009Employee Engagement and HRD: A Seminal Review of the Foundations782 cited
  • 2000Storytelling in organizations : facts, fictions, and fantasies760 cited
  • 2007Rethinking internal communication: a stakeholder approach684 cited
  • 2007The Link Between Leadership Style, Communicator Competence, and Employee Satisfaction378 cited
  • 2006Effective storytelling: strategic business narrative techniques273 cited
  • 2007Public Relations: Concepts, Practice and Critique243 cited
  • 2005Storytelling in organizations : why storytelling is transforming 21st century organizations and management242 cited
  • 1984The creation of company cultures: The role of stories and human resource systems170 cited

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  • 2003Storytelling that moves people. A conversation with screenwriting coach Robert McKee.168 cited
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    • 2021Building positive internal and external stakeholder perceptions through CSR storytelling40 cited
    • 2016Storytelling in organisations: supporting or subverting corporate strategy?30 cited
    • 2021The Innovation Function of Hybridization in Public Relations15 cited