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Historical Perspectives in Marketing Education
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References

  • 1995Fables of abundance: a cultural history of advertising in America433 cited
  • 1976The History of Marketing Thought369 cited
  • 2000Historical Method in Marketing Research with New Evidence on Long-Term Market Share Stability296 cited
  • 1984Packaging the Presidency: A History and Criticism of Presidential Campaign Advertising284 cited
  • 2008Going Beyond Green: The “Why and How” of Integrating Sustainability Into the Marketing Curriculum250 cited
  • 2005The Reflective Learning Continuum: Reflecting on Reflection227 cited
  • 1996Packaging The Presidency210 cited
  • 1980Historical Research in Marketing188 cited
  • 2007Marketing's Evolving Identity: Defining Our Future186 cited
  • 2005Periodization in Marketing History184 cited
  • 1993For God, Country, and Coca-Cola: The Definitive History of the Great American Soft Drink and the Company That Makes It168 cited
  • 2007The American Marketing Association's 2004 Definition of Marketing: Perspectives on Its Implications for Scholarship and the Role and Responsibility of Marketing in Society112 cited
  • 2002Critical Reflection in the Marketing Curriculum108 cited
  • 1991Historical Investigation and the Practice of Marketing102 cited
  • 2002Valves of Desire: A Historian's Perspective on Parents, Children, and Marketing

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86 cited
  • 2007Structured Case Analysis: Developing Critical Thinking Skills in a Marketing Case Course79 cited
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