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Strategic communication management in the non‐profit sector: a simplified model
16 references·2 citing·49 second hop
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References

  • 2004Stakeholder Theory and “The Corporate Objective Revisited”2,282 cited
  • 1993Excellence in public relations and communication management1,144 cited
  • 2002Excellent Public Relations and Effective Organizations: A Study of Communication Management in Three Countries976 cited
  • 1998Relationship management in public relations: dimensions of an organization-public relationship790 cited
  • 2008What Do Nongovernmental Organizations Do?322 cited
  • 2004Relationship marketing in the not-for-profit sector: an extension and application of the commitment–trust theory301 cited
  • 2005Managing stakeholder relationships and nonprofit organization effectiveness294 cited
  • 1986Advancement for public relations role models281 cited
  • 2005Exploring Types of Organization–Public Relationships and Their Implications for Relationship Management in Public Relations247 cited
  • 2000Collectivism, Collaboration, and Societal Corporatism as Core Professional Values in Public Relations228 cited
  • 2001Relationship Fundraising: How to Keep Donors Loyal212 cited
  • 2007The Future of Excellence in Public Relations and Communication Management: Challenges to the Next Generation200 cited
  • 1982A comparison of sex roles in public relations196 cited
  • 2007The Application of Stakeholder Theory to Relationship Marketing Strategy Development in a Non-profit Organization

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158 cited
  • 2000Public Relations Practitioner Role Enactment at the Senior Management Level Within U.K. Companies100 cited
  • 1986Strategic Management: Concepts, Decisions, Cases64 cited
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    • 2023U.S. Nonprofit Organizations Respond to the COVID-19 Crisis: The Influence of Communication, Crisis Experiences, Crisis Management, and Organizational Characteristics15 cited
    • 2021Crisis Communication Preparedness Practices Among U.S. Charitable Organizations: Results From a National Survey10 cited