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Market-driving versus market-driven: Divergent roles of market orientation in business relationships

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References

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1993Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis3,864 cited
1995Developing relationships in business networks3,265 cited
1992Do Norms Matter in Marketing Relationships?2,412 cited
1993MARKOR: A Measure of Market Orientation2,353 cited

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1994Interorganizational Governance in Marketing Channels2,210 cited

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