Marketing Education and Marketing Success: Are they Related?

Shelby D. Hunt · Lawrence B. Chonko · Van R. Wood

49 citations0/0 files storedJournal of Marketing Education

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Management and Marketing Education Marketing and Advertising Strategies Higher Education and Employability

Abstract

This article reports the results of a study which investigated the relationship between long-term career success in marketing and possession of a marketing and/or MBA education. Data gathered from a sample of over 1,000 marketing practitioners led the authors to conclude that for the long-run career success of marketing students, the performance of marketing educators may be highly suspect.

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1977Estimating Nonresponse Bias in Mail Surveys 1976The Measurement of Job Characteristics 19791979 educators' conference proceedings

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