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Marketing Education and Marketing Success: Are they Related?

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References

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1976The Measurement of Job Characteristics805 cited
19791979 educators' conference proceedings246 cited

Cited by

2010The employability attributes required of new marketing graduates87 cited
2002On Academic Marketing Knowledge and marketing Knowledge that Marketing managers Use for Decision-Making42 cited
1996An Innovative Introduction to Business Course: Marketing the Skills That Marketing Majors (and Others) As Business Majors Will Need for Success34 cited
2008Improving Writing Through the Marketing Curriculum27 cited
2017Editors’ Corner: The “Work-Ready” Marketing Graduate26 cited
2011Macromarketing Roundtable Commentary—The Export of Marketing Education20 cited
1996Developing Creative Marketing Graduates19 cited
1994The Current State of Marketing Education: Perceptions of Marketing Academicians and Doctoral Students19 cited
2006Building Skills with Professional Activity Reports18 cited
2013A Psychometric Assessment of the Businessweek, U.S. News & World Report , and Financial Times Rankings of Business Schools’ MBA Programs16 cited
1993A New Model to Implement Marketing Education16 cited

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2023

Exploring the Value of Educational Options in Marketing

7 cited

2023DRIVERS OF MARKETING CAREER SUCCESS7 cited

2016Objective: Winning or Learning? A Study of Marketing Simulation Games6 cited