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Improving R&D/Marketing relations: R&D's perspective
4 references·16 citing·55 second hop
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References

  • 1987Marketing's Interaction with Other Functional Units: A Conceptual Framework and Empirical Evidence1,065 cited
  • 1986A Model for Studying R&D. Marketing Interface in the Product Innovation Process793 cited
  • 1985The R&D-marketing interface in high-technology firms226 cited
  • 1988The Credibility–Cooperation Connection at the R&D‐Marketing Interface157 cited

Cited by

  • 2007Interpersonal trust between marketing and R&D during new product development projects144 cited
  • 2006The impact of leader personality on new product development teamwork and performance: The moderating role of uncertainty130 cited
  • 2008New product internal performance and market performance: Evidence from Spanish firms regarding the role of trust, interfunctional integration, and innovation type104 cited
  • 2019Disruptive innovation from a process view: A systematic literature review100 cited
  • 2007Your new product development (NPD) is only as good as your process: an exploratory analysis of new NPD process design and implementation88 cited
  • 2015The impact of strategic innovation management practices on firm innovation performance78 cited
  • 1998The R and D/Marketing interface and single informant bias in NPD research: an illustration of a benchmarking case study70 cited
  • 2010Managing New Product Development Teams in a Globally Dispersed NPD Program67 cited
  • 1999The effectiveness of market information in enhancing new product success rates

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61 cited
  • 2009An Empirical Evaluation of R&D–Marketing NPD Integration in Chinese Firms: The Guanxi Effect56 cited
  • 2010Information Processing and Firm‐Internal Environment Contingencies: Performance Impact on Global New Product Development47 cited
  • 1996Critical issues in implementing marketing38 cited
  • 2009Knowledge transfer between globally dispersed units at BMW38 cited
  • 1994A Comparative Analysis of New Product Programmes:36 cited
  • 2015Impact of Brand Image on Consumer Decision-making: A Study on High-technology Products34 cited
  • 2006Marketing in high-tech start-ups: Overcoming the liability of newness in Israel31 cited