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Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self
16 references·16 citing·39 second hopsampled
Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self (2011)Emotional Brand Attachment and Brand Pers…Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers (2010)Brand Attachment and Brand At…How Brand Community Practices Create Value (2009)How Brand Community Practices…The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands (2005)The Ties That Bind: Measuring…Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Common method biases in behav…Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Possessions and the Extended Self (1988)Possessions and the Extended …On the Evaluation of Structural Equation Models (1988)On the Evaluation of Structur…Measuring the Involvement Construct (1985)Measuring the Involvement Con…Self-Concept in Consumer Behavior: A Critical Review (1982)Self-Concept in Consumer Beha…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Basking in reflected glory: Three (football) field studies. (1976)Basking in reflected glory: T…Society and the Adolescent Self-Image (1965)Society and the Adolescent Se…A Theory of Cognitive Dissonance (1957)A Theory of Cognitive Dissona…A Theory of Social Comparison Processes (1954)A Theory of Social Comparison…What makes followers loyal? The role of influencer interactivity in building influencer brand equity (2020)What makes followers loyal? T…Unlocking the customer engagement-brand loyalty relationship in tourism social media: The roles of brand attachment and customer trust (2020)Unlocking the customer engage…Influencer marketing: Social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs (2020)Influencer marketing: Social …Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media (2019)Investigating the antecedents…Liquid Consumption (2017)Liquid ConsumptionLike, comment, and share on Facebook: How each behavior differs from the other (2017)Like, comment, and share on F…Humanizing brands: When brands seem to be like me, part of me, and in a relationship with me (2017)Humanizing brands: When brand…Authenticity in branding – exploring antecedents and consequences of brand authenticity (2017)Authenticity in branding – ex…Customer relationship building: The role of brand attractiveness and consumer–brand identification (2016)Customer relationship buildin…Antecedents of consumer brand engagement and brand loyalty (2016)Antecedents of consumer brand…The influence of social media interactions on consumer–brand relationships: A three-country study of brand perceptions and marketing behaviors (2015)The influence of social media…Consumer brand relationships research: A bibliometric citation meta-analysis (2014)Consumer brand relationships …Brand authenticity: An integrative framework and measurement scale (2014)Brand authenticity: An integr…The impact of destination source credibility on destination satisfaction: The mediating effects of destination attachment and destination image (2012)The impact of destination sou…Drivers of consumer–brand identification (2012)Drivers of consumer–brand ide…On Resonance: A Critical Pluralistic Inquiry Into Advertising Rhetoric (1992)On Resonance: A Critical Plur…The Principles of Psychology (1891)Purity and Danger: An Analysis of Concepts of Pollution and Taboo (1967)Attachment and Loss (1969)Whence Consumer Loyalty? (1999)Whence Consumer Loyalty? (1999)The Theory of Buyer Behavior (1971)An Information Processing Theory of Consumer Choice (1979)Consumer perceived value: The development of a multiple item scale (2001)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Self-Reports in Organizational Research: Problems and Prospects (1986)Structural Equations with Latent Variables. (1991)Technology Acceptance Model 3 and a Research Agenda on Interventions (2008)Sources of Method Bias in Social Science Research and Recommendations on How to Control It (2011)Common Method Bias in PLS-SEM (2015)Informal social communication. (1950)Deviation, rejection, and communication. (1951)Inequity In Social Exchange (1965)The Elaboration Likelihood Model of Persuasion (1986)A Theory of Fairness, Competition, and Cooperation (1999)Level of aspiration. (2004)Comparative fit indexes in structural models. (1990)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Developing and validating a multidimensional consumer-based brand equity scale (2001)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Significance tests and goodness of fit in the analysis of covariance structures. (1980)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)When to use and how to report the results of PLS-SEM (2018)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Understanding Customer Experience Throughout the Customer Journey (2016)The Satisfaction With Life Scale (1985)Happiness is everything, or is it? Explorations on the meaning of psychological well-being. (1989)The benefits of being present: Mindfulness and its role in psychological well-being. (2003)PSYCHOLOGICAL, EMPOWERMENT IN THE WORKPLACE: DIMENSIONS, MEASUREMENT AND VALIDATION. (1995)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)PLS-SEM: Indeed a Silver Bullet (2011)Managing Legitimacy: Strategic and Institutional Approaches (1995)Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R (2021)
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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.81,863 cited
  • 1965Society and the Adolescent Self-Image30,118 cited
  • 1988On the Evaluation of Structural Equation Models26,139 cited
  • 1957A Theory of Cognitive Dissonance24,224 cited
  • 1954A Theory of Social Comparison Processes20,836 cited
  • 1988Possessions and the Extended Self9,050 cited
  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 1985Measuring the Involvement Construct6,012 cited
  • 1997Dimensions of Brand Personality5,056 cited
  • 1997Dimensions of Brand Personality4,046 cited
  • 1982Self-Concept in Consumer Behavior: A Critical Review3,659 cited
  • 2005The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands2,713 cited
  • 2009How Brand Community Practices Create Value2,441 cited
  • 1976Basking in reflected glory: Three (football) field studies.2,360 cited
  • 2010

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Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers
2,294 cited

Cited by

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  • 2015The influence of social media interactions on consumer–brand relationships: A three-country study of brand perceptions and marketing behaviors680 cited
  • 2017Like, comment, and share on Facebook: How each behavior differs from the other550 cited
  • 2017Authenticity in branding – exploring antecedents and consequences of brand authenticity489 cited
  • 2014Consumer brand relationships research: A bibliometric citation meta-analysis478 cited
  • 2017Liquid Consumption457 cited
  • 2017Humanizing brands: When brands seem to be like me, part of me, and in a relationship with me445 cited
  • 2016Antecedents of consumer brand engagement and brand loyalty436 cited
  • 2012The impact of destination source credibility on destination satisfaction: The mediating effects of destination attachment and destination image425 cited
  • 1992On Resonance: A Critical Pluralistic Inquiry Into Advertising Rhetoric422 cited
  • 2020Unlocking the customer engagement-brand loyalty relationship in tourism social media: The roles of brand attachment and customer trust348 cited
  • 2019Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media339 cited
  • 2020What makes followers loyal? The role of influencer interactivity in building influencer brand equity338 cited
  • 2016Customer relationship building: The role of brand attractiveness and consumer–brand identification331 cited