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On the superiority of pulsing under a concave advertising market potential function
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On the superiority of pulsing under a concave advertising market potential function (2008)On the superiority of pulsing under a con…Generic and Brand Advertising Strategies in a Dynamic Duopoly (2005)Generic and Brand Advertising…Handbook of Marketing (2002)Handbook of MarketingThe Shape of the Advertising Response Function (1999)The Shape of the Advertising …How Advertising Works: What Do We Really Know? (1999)How Advertising Works: What D…Planning Media Schedules in the Presence of Dynamic Advertising Quality (1998)Planning Media Schedules in t…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Econometric Models and Economic Forecasts (1990)Econometric Models and Econom…Handbooks in operations research and management science (1989)Handbooks in operations resea…The Use of Product Sampling and Advertising: Effects of Sequence of Exposure and Degree of Advertising Claim Exaggeration on Consumers' Belief Strength, Belief Confidence, and Attitudes (1988)The Use of Product Sampling a…Advertising Pulsing Policies for Generating Awareness for New Products (1986)Advertising Pulsing Policies …ADPULS: An Advertising Model with Wearout and Pulsation (1982)ADPULS: An Advertising Model …Feature Article—Aggregate Advertising Models: The State of the Art (1979)Feature Article—Aggregate Adv…Theil's Forecast Accuracy Coefficient: A Clarification (1973)Theil's Forecast Accuracy Coe…The Measurement of Cumulative Advertising Effects (1965)The Measurement of Cumulative…The Remembering and Forgetting of Advertising (1959)The Remembering and Forgettin…An Operations-Research Study of Sales Response to Advertising (1957)An Operations-Research Study …Information and Consumer Behavior (1970)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)Customer Value, Satisfaction, Loyalty, and Switching Costs: An Illustration From a Business-to-Business Service Context (2004)From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior (2015)Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook (2017)Conditional logit analysis of qualitative choice behavior (1972)Econometric Measurement of the Duration of Advertising Effect on Sales (1976)Optimal Advertising Policy Under Dynamic Conditions (1976)Quantifying the Long-Term Impact of Negative Word of Mouth on Cash Flows and Stock Prices (2008)Integrated marketing communications: From media channels to digital connectivity (2009)Optimal Advertising Policy under Dynamic Conditions (1962)Micro-Economic Foundations of Employment and Inflation Theory. (1972)An Empirical Model of Advertising Dynamics (2003)The Long-Term Effect of Marketing Strategy on Brand Sales (2010)From Generic to Branded: A Model of Spillover in Paid Search Advertising (2011)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Dimensions of Brand Personality (1997)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Attitude strength: One construct or many related constructs? (1993)The relationship between market-oriented activities and market-oriented culture: implications for the development of market orientation in nonprofit service organizations (2004)Consumer learning and the effects of virtual experience relative to indirect and direct product experience (2008)A Theory of Cognitive Dissonance (2017)Closed-Loop Supply Chain Models with Product Remanufacturing (2004)Investor Sentiment and the Cross‐Section of Stock Returns (2006)Perspectives in supply chain risk management (2006)The Determinants of Entry: A Study of the Canadian Manufacturing Industries (1974)Models of New Product Diffusion Through Advertising and Word-of-Mouth (1978)The effect of advertising on competition: a survey (1979)The Influence of Top Management Team Heterogeneity on Firms' Competitive Moves (1996)The analysis of household surveys (1997)Veto Players. How Political Institutions Work (2003)Building Models for Marketing Decisions (2000)The Development of the Hierarchy of Effects: An Historical Perspective (1987)The Role of Firm Size in Bilateral Bargaining: A Study of the Cable Television Industry (1999)A fresh meat almost ideal demand system incorporating negative TV press and advertising impact (2001)
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References

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  • 1965The Measurement of Cumulative Advertising Effects272 cited
  • 1988The Use of Product Sampling and Advertising: Effects of Sequence of Exposure and Degree of Advertising Claim Exaggeration on Consumers' Belief Strength, Belief Confidence, and Attitudes217 cited
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  • 1973Theil's Forecast Accuracy Coefficient: A Clarification208 cited
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  • 2005Generic and Brand Advertising Strategies in a Dynamic Duopoly

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181 cited
  • 1982ADPULS: An Advertising Model with Wearout and Pulsation148 cited
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