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Customer-based brand equity: A study on interrelationship among the brand equity dimension in Malaysia
16 references·1 citing·27 second hop
Customer-based brand equity: A study on interrelationship among the brand equity dimension in Malaysia (2011)Customer-based brand equity: A study on i…The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)The Chain of Effects from Bra…Developing and validating a multidimensional consumer-based brand equity scale (2001)Developing and validating a m…Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Assessing the effects of qual…An Examination of Selected Marketing Mix Elements and Brand Equity (2000)An Examination of Selected Ma…Whence Consumer Loyalty? (1999)Whence Consumer Loyalty?Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…Measuring Brand Equity Across Products and Markets (1996)Measuring Brand Equity Across…Measuring customer‐based brand equity (1995)Measuring customer‐based bran…Brand Equity, Brand Preference, and Purchase Intent (1995)Brand Equity, Brand Preferenc…Marketing Research: An Applied Orientation (1994)Marketing Research: An Applie…Research methods for business: A skill building approach (1993)Research methods for business…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…The Effects of Sequential Introduction of Brand Extensions (1992)The Effects of Sequential Int…Managing Brand Equity (1991)Managing Brand EquityMANAGING BRAND EQUITY (1989)MANAGING BRAND EQUITYGroup Techniques for Program Planning: A Guide to Nominal Group and Delphi Processes (1976)Group Techniques for Program …The Impact of Consumer-Based Brand Equity on Word-of-Mouth Behavior (2019)The Impact of Consumer-Based …A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Possessions and the Extended Self (1988)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)How destination image and evaluative factors affect behavioral intentions? (2006)Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach (2007)Experience quality, perceived value, satisfaction and behavioral intentions for heritage tourists (2009)The Commitment-Trust Theory of Relationship Marketing (1994)Some antecedents and outcomes of brand love (2006)Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration1 (2009)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Dimensions of Brand Personality (1997)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)A Systems Approach to Conduct an Effective Literature Review in Support of Information Systems Research (2006)Consensus measurement in Delphi studies (2012)Predicting green product consumption using theory of planned behavior and reasoned action (2015)Common Method Variance in IS Research: A Comparison of Alternative Approaches and a Reanalysis of Past Research (2006)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Customer Evaluations of Service Complaint Experiences: Implications for Relationship Marketing (1998)
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References

  • 1993Research methods for business: A skill building approach16,985 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
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1,281 cited
  • 1989MANAGING BRAND EQUITY1,150 cited
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    • 2019The Impact of Consumer-Based Brand Equity on Word-of-Mouth Behavior15 cited