SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Effects of Brand Loyalty, Image and Quality on Brand Equity: A Study among Bank Islam Consumers in Kelantan, Malaysia
16 references·5 citing·41 second hop
Effects of Brand Loyalty, Image and Quality on Brand Equity: A Study among Bank Islam Consumers in Kelantan, Malaysia (2014)Effects of Brand Loyalty, Image and Quali…Service brand equity and employee brand commitment (2010)Service brand equity and empl…Indian consumers' brand equity toward a US and local apparel brand (2010)Indian consumers' brand equit…Building and measuring employee‐based brand equity (2010)Building and measuring employ…Analyzing the Brand Equity and Resonance of Banking Services: Malaysian Consumer Perspective (2010)Analyzing the Brand Equity an…Investigating the service brand: A customer value perspective (2008)Investigating the service bra…Monitoring the Dynamics of Brand Equity Using Store-Level Data (2007)Monitoring the Dynamics of Br…The relationship between brand equity and firms’ performance in luxury hotels and chain restaurants (2004)The relationship between bran…Product-, Corporate-, and Country-Image Dimensions and Purchase Behavior: A Multicountry Analysis (2004)Product-, Corporate-, and Cou…Building customer-based brand equity : a blueprint for creating strong brands (2001)Building customer-based brand…Brand equity: is it more important in services? (2001)Brand equity: is it more impo…An Examination of Selected Marketing Mix Elements and Brand Equity (2000)An Examination of Selected Ma…Why do consumers pay more for national brands than for store brands (1997)Why do consumers pay more for…Brand origin: conceptualization and review (1996)Brand origin: conceptualizati…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Marketing : concepts and strategies (1991)Marketing : concepts and stra…Marketing Concepts and Strategies (1989)Marketing Concepts and Strate…INFLUENCE OF BRAND AWARENESS, BRAND IMAGE, PERCEIVED QUALITY AND BRAND LOYALTY ON BRAND EQUITY IN BANKING SECTOR (2022)INFLUENCE OF BRAND AWARENESS,…PENGARUH ELECTRONIC WORD OF MOUTH (e-WOM) DAN CITRA MEREK TERHADAP MINAT BELANJA KONSUMEN DI BATAM (2020)PENGARUH ELECTRONIC WORD OF M…The Relationship between Service Quality Dimensions and Brand Equity: Higher Education Students’ Perceptions (2018)The Relationship between Serv…Tightness–looseness: A new framework to understand consumer behavior (2017)Tightness–looseness: A new fr…The impact of experimental marketing on customer loyalty for fitness clubs: Using brand image and satisfaction as the mediating variables (2015)The impact of experimental ma…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Principles and Practice of Structural Equation Modeling (1998)The value of value: Further excursions on the meaning and role of customer value (2011)Examining branding co-creation in brand communities on social media: Applying the paradigm of Stimulus-Organism-Response (2017)The impact of service quality, customer engagement and selected marketing constructs on airline passenger loyalty (2017)Attitudes and Persuasion: Classic and Contemporary Approaches (1981)Personality Structure: Emergence of the Five-Factor Model (1990)Managing Brand Equity (1991)Destination brands vs destination images: Do we know what we mean? (2006)Impact of interpersonal influences, brand origin and brand image on luxury purchase intentions: Measuring interfunctional interactions and a cross-national comparison (2010)Scale Development : Theory and Applications (1991)The Commitment-Trust Theory of Relationship Marketing (1994)Management of Permanent Change (2014)On the relationships among brand experience, hedonic emotions, and brand equity (2015)Retaining hotel employees as internal customers: Effect of organizational commitment on attitudinal and behavioral loyalty of employees (2018)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Customer based brand equity: evidence from the hotel industry (2007)A model of customer-based brand equity and its application to multiple destinations (2008)The influence of online reviews to online hotel booking intentions (2015)Structural Equations with Latent Variables. (1991)Cultures and Organizations: Software of the Mind. (1993)Intention to purchase on social commerce websites across cultures: A cross-regional study (2013)A model of perceived image, memorable tourism experiences and revisit intention (2017)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Developing and validating a multidimensional consumer-based brand equity scale (2001)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Dimensions of Brand Personality (1997)Power of consumers using social media: Examining the influences of brand-related user-generated content on Facebook (2016)Humanizing brands: When brands seem to be like me, part of me, and in a relationship with me (2017)Does gamification affect brand engagement and equity? A study in online brand communities (2020)Influence of Corporate Social Responsibility on Loyalty and Valuation of Services (2005)Power to all our friends? Living with imbalance in supplier–retailer relationships (2005)Relationship marketing and consumer switching behavior (2005)Corporate Hypocrisy: Overcoming the Threat of Inconsistent Corporate Social Responsibility Perceptions (2009)Generational Differences in Work Values: A Review of Theory and Evidence (2010)
this work references cited by second hop

References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 2000An Examination of Selected Marketing Mix Elements and Brand Equity3,370 cited
  • 2001Building customer-based brand equity : a blueprint for creating strong brands805 cited
  • 2004The relationship between brand equity and firms’ performance in luxury hotels and chain restaurants666 cited
  • 1989Marketing Concepts and Strategies588 cited
  • 2004Product-, Corporate-, and Country-Image Dimensions and Purchase Behavior: A Multicountry Analysis469 cited
  • 2008Investigating the service brand: A customer value perspective444 cited
  • 1991Marketing : concepts and strategies375 cited
  • 1996Brand origin: conceptualization and review366 cited
  • 2010Building and measuring employee‐based brand equity338 cited
  • 2010Service brand equity and employee brand commitment267 cited
  • 2001Brand equity: is it more important in services?247 cited
  • 2007Monitoring the Dynamics of Brand Equity Using Store-Level Data236 cited
  • 1997Why do consumers pay more for national brands than for store brands58 cited
  • 2010Indian consumers' brand equity toward a US and local apparel brand56 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

  • 2010Analyzing the Brand Equity and Resonance of Banking Services: Malaysian Consumer Perspective41 cited
  • Cited by

    • 2017Tightness–looseness: A new framework to understand consumer behavior75 cited
    • 2015The impact of experimental marketing on customer loyalty for fitness clubs: Using brand image and satisfaction as the mediating variables22 cited
    • 2018The Relationship between Service Quality Dimensions and Brand Equity: Higher Education Students’ Perceptions20 cited
    • 2020PENGARUH ELECTRONIC WORD OF MOUTH (e-WOM) DAN CITRA MEREK TERHADAP MINAT BELANJA KONSUMEN DI BATAM19 cited
    • 2022INFLUENCE OF BRAND AWARENESS, BRAND IMAGE, PERCEIVED QUALITY AND BRAND LOYALTY ON BRAND EQUITY IN BANKING SECTOR12 cited