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The Effect of Customer Perceived Value on Word of Mouth and Loyalty in B-2-B Marketing
16 references·1 citing·41 second hop
The Effect of Customer Perceived Value on Word of Mouth and Loyalty in B-2-B Marketing (2012)The Effect of Customer Perceived Value on…Customer-based corporate reputation of a service firm: scale development and validation (2007)Customer-based corporate repu…The influence of brand image and company reputation where manufacturers market to small firms: A customer value perspective (2005)The influence of brand image …Consumer Trust, Value, and Loyalty in Relational Exchanges (2002)Consumer Trust, Value, and Lo…Consumer perceived value: The development of a multiple item scale (2001)Consumer perceived value: The…What is strategy (2000)What is strategyAssessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Assessing the effects of qual…Modelling the relationship between perceived value, satisfaction and repurchase intentions in a business‐to‐business, services context: an empirical examination (1997)Modelling the relationship be…The value concept and relationship marketing (1996)The value concept and relatio…The Behavioral Consequences of Service Quality (1996)The Behavioral Consequences o…The Nature of Customer Value: An Axiology of Services in the Consumption Experience (1994)The Nature of Customer Value:…Service Quality: New Directions in Theory and Practice (1994)Service Quality: New Directio…Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Customer Loyalty: Toward an I…An Examination of the Effect of Product Performance on Brand Reputation, Satisfaction and Loyalty (1993)An Examination of the Effect …Performance Outcomes of Purchasing Arrangements in Industrial Buyer-Vendor Relationships (1990)Performance Outcomes of Purch…A Model of Distributor Firm and Manufacturer Firm Working Partnerships (1990)A Model of Distributor Firm a…Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer Perceptions of Price…“What’s it really worth?” A meta-analysis of customer-perceived relationship value in B2B markets (2022)“What’s it really worth?” A m…Prospect Theory: An Analysis of Decision under Risk (1979)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Prospect theory: An analysis of decision under risk (1988)E-S-QUAL (2004)Internet Users' Information Privacy Concerns (IUIPC): The Construct, the Scale, and a Causal Model (2004)Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Measuring Service Quality: A Reexamination and Extension (1992)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Understanding Customer Experience Throughout the Customer Journey (2016)Significance tests and goodness of fit in the analysis of covariance structures. (1980)The Framing of Decisions and the Psychology of Choice (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)The Commitment-Trust Theory of Relationship Marketing (1994)An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)Trust and TAM in Online Shopping: An Integrated Model1 (2003)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)How destination image and evaluative factors affect behavioral intentions? (2006)Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach (2007)Experience quality, perceived value, satisfaction and behavioral intentions for heritage tourists (2009)A Theory of the Allocation of Time (1965)The Effect of a Market Orientation on Business Profitability (1990)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Advances in Consumer Research (2025)Competitive Advantage: Creating and Sustaining Superior Performance (1985)Managing the co-creation of value (2007)Service logic revisited: who creates value? And who co‐creates? (2008)Critical service logic: making sense of value creation and co-creation (2012)The Competitive Advantage of Nations (1991)Customer perceived value, satisfaction, and loyalty: The role of switching costs (2004)Value-based Adoption of Mobile Internet: An empirical investigation (2005)Enhance green purchase intentions (2012)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)Understanding Attitudes and Predicting Social Behavior (1980)Whence Consumer Loyalty? (1999)Whence Consumer Loyalty? (1999)Dynamic capabilities: what are they? (2000)Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance (2007)Building Better Causal Theories: A Fuzzy Set Approach to Typologies in Organization Research (2011)
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References

  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence19,034 cited
  • 1996The Behavioral Consequences of Service Quality12,400 cited
  • 2001Consumer perceived value: The development of a multiple item scale6,959 cited
  • 1994Customer Loyalty: Toward an Integrated Conceptual Framework6,761 cited
  • 2000Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments6,528 cited
  • 2000What is strategy5,834 cited
  • 1990A Model of Distributor Firm and Manufacturer Firm Working Partnerships5,824 cited
  • 2002Consumer Trust, Value, and Loyalty in Relational Exchanges4,263 cited
  • 1996The value concept and relationship marketing2,180 cited
  • 1994Service Quality: New Directions in Theory and Practice1,711 cited
  • 1990Performance Outcomes of Purchasing Arrangements in Industrial Buyer-Vendor Relationships1,644 cited
  • 1994The Nature of Customer Value: An Axiology of Services in the Consumption Experience1,364 cited
  • 1997Modelling the relationship between perceived value, satisfaction and repurchase intentions in a business‐to‐business, services context: an empirical examination1,253 cited
  • 2005The influence of brand image and company reputation where manufacturers market to small firms: A customer value perspective

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941 cited
  • 2007Customer-based corporate reputation of a service firm: scale development and validation923 cited
  • 1993An Examination of the Effect of Product Performance on Brand Reputation, Satisfaction and Loyalty893 cited
  • Cited by

    • 2022“What’s it really worth?” A meta-analysis of customer-perceived relationship value in B2B markets15 cited