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A case for more integrative multi‐disciplinary marketing education
13 references·3 citing·47 second hop
A case for more integrative multi‐disciplinary marketing education (1998)A case for more integrative multi‐discipl…The Fourth-Generation Marketing Curriculum: Meeting AACSB's Guidelines (1997)The Fourth-Generation Marketi…Meeting the Challenges to Undergraduate Marketing Education (1997)Meeting the Challenges to Und…Internationalizing the Marketing Curriculum: The Professional Marketer's Perspective (1996)Internationalizing the Market…Marketing in the new millennium (1995)Marketing in the new millenni…Enterprising nation : renewing Australia's managers to meet the challenges of the Asia-Pacific century : report of the Industry Task Force on Leadership and Management Skills (1995)Enterprising nation : renewin…Paradigm Shifts in Business Education: Using Active Learning to Deliver Services Marketing Content (1994)Paradigm Shifts in Business E…The Place for Universities in Management Education (1993)The Place for Universities in…The Emerging Flexible Organization: Perspectives from Silicon Valley (1992)The Emerging Flexible Organiz…Improving Higher Education: Total Quality Care (1992)Improving Higher Education: T…Establishing Cross-Disciplinary Marketing Education (1991)Establishing Cross-Disciplina…Beyond Flexibility: Building and Managing the Dynamically Stable Organization (1991)Beyond Flexibility: Building …Interdisciplinarity: history, theory, and practice (1990)Interdisciplinarity: history,…Management education and development : drift or thrust into the 21st century? (1988)Management education and deve…A value-creating framework for enhancing entrepreneurial learning in networks (2015)A value-creating framework fo…Educational Drama: A tool for promoting marketing education? (2009)Educational Drama: A tool for…Bridging the academic/practitioner divide in marketing (2006)Bridging the academic/practit…Delivering quality service: balancing customer perceptions and expectations (1990)The Service Encounter: Diagnosing Favorable and Unfavorable Incidents (1990)Exploring Salespersons' Customer Orientation as a Mediator of Organizational Culture's Influence on Buyer-Seller Relationships (1996)Students as “co‐producers” of education: a proposed model of student socialisation and participation at tertiary institutions (2003)The Motivational Effects of the Classroom Environment in Facilitating Self-Regulated Learning (2005)Active Learning: Cooperation in the College Classroom (2006)Structure in Fives: Designing Effective Organizations. (1984)Organizations: New Concepts for New Forms (1986)STRATEGIC FLEXIBILITY FOR HIGH TECHNOLOGY MANOEUVRES: A CONCEPTUAL FRAMEWORK (1991)Flexible Re-Cycling and High-Technology Entrepreneurship (1995)Market-Focused Strategic Flexibility: Conceptual Advances and an Integrative Model (2003)The Platform Organization: Recombining Strategies, Structures, and Surprises (2009)Estimating Nonresponse Bias in Mail Surveys (1977)The Adult Learner: A Neglected Species (1979)The Marketing of High-Technology Products and Services: Implications for Curriculum Content and Design (2000)Management International Review (2004)Knowledge, Skills and Abilities of International Business Majors (2007)Preparing Marketing Students for a Global and Multicultural Work Environment: The Value of a Semester-Long Study Abroad Program (2010)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)A Model of Distributor Firm and Manufacturer Firm Working Partnerships (1990)The Commitment-Trust Theory of Relationship Marketing (1994)Market Orientation in the Transition Economies of Central Europe: (2000)A stakeholder approach to relationship marketing strategy (2005)A blueprint for sustainability marketing (2015)Experiential Learning (1984)Developing Buyer-Seller Relationships (1987)A Professional School Approach to Marketing Education (2002)Balancing Marketing Education and Information Technology: Matching Needs or Needing a Better Match? (2004)Experiential Learning in International Business Education (2005)Economies of scope and the scope of the enterprise (1980)The competitive challenge: Strategies for industrial innovation and renewal (1988)Made in America: Regaining the Productive Edge (1990)Competitive Advantage (1994)Exploring the characteristics of the market-driven firms and antecedents to sustained competitive advantage (2003)An instrument for measuring supply chain flexibility for the textile and clothing companies (2012)Measuring Quality and Performance in Higher Education (2001)Journal of Institutional Research (2006)Different perspectives on internationalization in higher education (2009)Interdisciplinarity: History, Theory and Practice (1991)Multidisciplinarity, interdisciplinarity and transdisciplinarity in health research, services, education and policy: 1. Definitions, objectives, and evidence of effectiveness. (2006)The Science of Team Science (2008)The Parochial Dinosaur: Organizational Science in a Global Context (1991)Across the Great Divide: Knowledge Creation and Transfer Between Practitioners and Academics (2001)Bad Management Theories Are Destroying Good Management Practices (2005)An integrated model and approach for the design of effective leadership development programs (1998)Attracting and retaining talent: exploring human resources development trends in Australia (2007)Repositioning early childhood leadership as action and activism (2008)
this work references cited by second hop

References

  • 1990Interdisciplinarity: history, theory, and practice1,246 cited
  • 1988Management education and development : drift or thrust into the 21st century?1,130 cited
  • 1992The Emerging Flexible Organization: Perspectives from Silicon Valley346 cited
  • 1992Improving Higher Education: Total Quality Care324 cited
  • 1995Marketing in the new millennium230 cited
  • 1995Enterprising nation : renewing Australia's managers to meet the challenges of the Asia-Pacific century : report of the Industry Task Force on Leadership and Management Skills213 cited
  • 1991Beyond Flexibility: Building and Managing the Dynamically Stable Organization146 cited
  • 1994Paradigm Shifts in Business Education: Using Active Learning to Deliver Services Marketing Content127 cited
  • 1997Meeting the Challenges to Undergraduate Marketing Education97 cited
  • 1996Internationalizing the Marketing Curriculum: The Professional Marketer's Perspective52 cited
  • 1993The Place for Universities in Management Education44 cited
  • 1997The Fourth-Generation Marketing Curriculum: Meeting AACSB's Guidelines40 cited
  • 1991Establishing Cross-Disciplinary Marketing Education38 cited

Cited by

  • 2015A value-creating framework for enhancing entrepreneurial learning in networks26 cited

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  • 2009Educational Drama: A tool for promoting marketing education?20 cited
  • 2006Bridging the academic/practitioner divide in marketing20 cited