Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Investigating how Word-of-Mouth Conversations about Brands Influence Purchase and Retransmission Intentions

16 references·16 citing·48 second hopsampled

FromToDepth

this work references cited by second hop· second hop is a sample of the most-cited connections

References

1991The theory of planned behavior90,729 cited
2001Birds of a Feather: Homophily in Social Networks18,551 cited
1986Organizational Information Requirements, Media Richness and Structural Design9,719 cited
1983The Strength of Weak Ties: A Network Theory Revisited8,240 cited
1991Loss Aversion in Riskless Choice: A Reference-Dependent Model6,428 cited
2006The Effect of Word of Mouth on Sales: Online Book Reviews5,993 cited
2011What Makes Online Content Viral?3,175 cited
1987Social Ties and Word-of-Mouth Referral Behavior2,389 cited
2012The impact of electronic word-of-mouth communication: A literature analysis and integrative model1,711 cited
1969Risk Taking and Information Handling in Consumer Behavior1,397 cited
2000Word-of-Mouth Processes within a Services Purchase Decision Context1,335 cited
1981Communication Yearbook 31,310 cited
2008Word-of-mouth communications in marketing: a meta-analytic review of the antecedents and moderators1,081 cited
1998Testing Media Richness Theory in the New Media: The Effects of Cues, Feedback, and Task Equivocality1,020 cited
2014What We Know and Don't Know about Online Word-of-Mouth: A Review and Synthesis of the Literature

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

1,018 cited

2008A multi-stage model of word-of-mouth influence through viral marketing898 cited

Cited by

2019The Role of Marketer-Generated Content in Customer Engagement Marketing298 cited
2020A study of antecedents and outcomes of social media WOM towards luxury brand purchase intention287 cited
2021Online purchase intention in Chinese social commerce platforms: Being emotional or rational?249 cited
2021The impact of online reviews on destination trust and travel intention: The moderating role of online review trustworthiness154 cited
2017The Effects of Credible Online Reviews on Brand Equity Dimensions and Its Consequence on Consumer Behavior150 cited
2018App Popularity: Where in the World are Consumers Most Sensitive to Price and User Ratings?127 cited
2018Don't Just “Like” Me, Promote Me: How Attachment and Attitude Influence Brand Related Behaviors on Social Media122 cited
2023Memorable customer experiences and autobiographical memories: From service experience to word of mouth60 cited
2020Employees as information influencers of organization’s CSR practices: The impacts of employee words on public perceptions of CSR55 cited
2016The effect of perceived brand leadership on luxury service WOM51 cited
2020Unfolding the Association between the Big Five, Frugality, E-Mavenism, and Sustainable Consumption Behavior51 cited
2020Consumer arrogance and word-of-mouth49 cited
2017How to date your clients in the 21 st century: Challenges in managing customer relationships in today's world37 cited
2022Referral campaigns for software startups: The impact of network characteristics on product adoption37 cited
2020“Speaking of Purchases”: How Conversational Potential Determines Consumers’ Willingness to Exert Effort for Experiential versus Material Purchases35 cited
2017The impact of service bundles on the mechanism through which functional value and price value affect WOM intent35 cited