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Advertising Experiments at the Campbell Soup Company
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  • 2015The Unfavorable Economics of Measuring the Returns to Advertising *283 cited
  • 2018Personalization in Email Marketing: The Role of Noninformative Advertising Content245 cited
  • 2020Inefficiencies in Digital Advertising Markets162 cited
  • 2020Capturing Marketing Information to Fuel Growth114 cited
  • 2017TV Viewing and Advertising Targeting90 cited
  • 2016Measuring Multichannel Advertising Response90 cited
  • 1999Sales Response to Outdoor Advertising82 cited
  • 1995Does TV Advertising Really Affect Sales? The Role of Measures, Models, and Data Aggregation73 cited
  • 2002Free Cash Flow, Agency Costs, and the Affordability Method of Advertising Budgeting62 cited
  • 2020Communicating Brands in Television Advertising60 cited
  • 1990Outdoor Advertising as Experiments53 cited
  • 2017Cross channel effects of search engine advertising on brick & mortar retail sales: Meta analysis of large scale field experiments on Google.com50 cited
  • 2010Category- versus Brand-Level Advertising Messages in a Highly Regulated Environment45 cited
  • 2015Role of Advertising and Promotion in Brand Equity Creation43 cited

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2012
Buy What is Advertised on Television? Evidence from Bans on Child-Directed Food Advertising
43 cited
  • 2008Airport Advertising Effectiveness: An Exploratory Field Study42 cited