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Expressing Identity and Shaping Image: The Relationship between Corporate Mission and Corporate Sponsorship

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References

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1998An International Review of Sponsorship Research710 cited
2005SPONSORSHIP-LINKED MARKETING: OPENING THE BLACK BOX679 cited
1998Guidelines for Selecting or Modifying Logos655 cited
1995Corporate Branding and Connoisseurship

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547 cited

2008Marketing Research523 cited

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