References

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• 2000Consuming luxury brands: The relevance of the ‘Rarity Principle’583 cited
• 1965Product Bias in the Central American Common Market560 cited
• 2000Cultural Variations in Country of Origin Effects541 cited
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• 2005Synthesizing Country-of-Origin Research from the Last Decade: Is the Concept Still Salient in an Era of Global Brands?451 cited
• 2010Country of origin effects in developed and emerging markets: Exploring the contrasting roles of materialism and value consciousness449 cited
• 2006Consumer‐based brand equity and country‐of‐origin relationships419 cited
• 2004Does country of origin matter for low‐involvement products?399 cited
• 2014Authenticity is Contagious: Brand Essence and the Original Source of Production328 cited
• 2011Are Consumers Really Willing to Pay More for a Favorable Country Image? A Study of Country-of-Origin Effects on Willingness to Pay318 cited
• 2006Country‐of‐origin effects on Chinese wine consumers262 cited
• 2011“What? I thought Samsung was Japanese”: accurate or not, perceived country of origin matters