Article2005

Satisfaction as a predictor of football club members' intentions

31 citations0/0 files storedInternational Journal of Sports Marketing and Sponsorship

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Sports, Gender, and Society Customer Service Quality and Loyalty Consumer Behavior in Brand Consumption and Identification

Abstract

A survey of almost 8,000 season ticket holders of Australian Football League clubs suggests that a combination of tangible (ticketing arrangements) and intangible (feelings of personal involvement) aspects have the greatest influence on the satisfaction of members and their intentions regarding future membership.

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References

1979A Paradigm for Developing Better Measures of Marketing Constructs 1999The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships 2000Relationship Marketing Activities, Commitment, and Membership Behaviors in Professional Associations 2000Strategic Orientation and Firm Performance in an Artistic Environment 1995Cognitive and Affective Determinants of Fan Satisfaction with Sporting Event Attendance 2001Building Service Brands via Social Identity: Lessons from the Sports Marketplace 2002The Relationships among Service Quality, Value, Satisfaction, and Future Intentions of Customers at an Australian Sports and Leisure Centre 1998When Customers Are Members: Customer Retention in Paid Membership Contexts

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2019Built to last: relationship quality management for season ticket holders 2016Revisiting the Role of Football Spectators’ Behavioral Intentions and its Antecedents 2017Female season ticket holders: how their satisfaction is derived differently from males 2019Predicting Fan Behavior Through Egocentric Network Analysis: Examining Season-Ticket Holder Renewal

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