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Effects of Brand Personality on Department Store Attitude and Store Loyalty
16 references·0 citing·38 second hop
Effects of Brand Personality on Department Store Attitude and Store Loyalty (2012)Effects of Brand Personality on Departmen…Corporate brand image, satisfaction and store loyalty (2007)Corporate brand image, satisf…Building foreign brand personalities in Russia: the moderating effect of consumer ethnocentrism (2003)Building foreign brand person…A scale for measuring store personality (2003)A scale for measuring store p…How Personality Makes a Difference (2000)How Personality Makes a Diffe…Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Why Satisfied Customers Defect (1995)Why Satisfied Customers DefectThe Influence of Store Environment on Quality Inferences and Store Image (1994)The Influence of Store Enviro…Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Customer Loyalty: Toward an I…Standardization versus Adaptation of International Marketing Strategy: An Empirical Investigation (1993)Standardization versus Adapta…Loyalty-based management. (1993)Loyalty-based management.Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Postpurchase communications by consumers (1989)Postpurchase communications b…Structural equation modeling in practice: A review and recommended two-step approach. (1988)Structural equation modeling …Exploring the Development of Store Images (1986)Exploring the Development of …Self-Concept in Consumer Behavior: A Critical Review (1982)Self-Concept in Consumer Beha…A Theory of Social Comparison Processes (1954)The Presentation of Self in Everyday Life. (1956)Self-efficacy: Toward a unifying theory of behavioral change. (1977)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Effects of Price, Brand, and Store Information on Buyers' Product Evaluations (1991)A Measure of Service Quality for Retail Stores: Scale Development and Validation (1995)Atmospheric Effects on Shopping Behavior (2000)Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach (2001)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)Understanding Attitudes and Predicting Social Behavior (1980)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Whence Consumer Loyalty? (1999)Whence Consumer Loyalty? (1999)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Developing Buyer-Seller Relationships (1987)Possessions and the Extended Self (1988)Basics of Qualitative Research (1992)Understanding Customer Experience Throughout the Customer Journey (2016)Construct validity in psychological tests. (1955)Review of Psychometric theory (2nd ed.). (1979)Significance tests and goodness of fit in the analysis of covariance structures. (1980)The Commitment-Trust Theory of Relationship Marketing (1994)PLS-SEM: Indeed a Silver Bullet (2011)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Comparative fit indexes in structural models. (1990)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)Building Brand Image Through Event Sponsorship: The Role of Image Transfer (1999)The Malleable Self: The Role of Self-Expression in Persuasion (1999)The Effects of Brand Relationship Norms on Consumer Attitudes and Behavior (2004)Customer value: The next source for competitive advantage (1997)E‐satisfaction and e‐loyalty: A contingency framework (2003)Relationship Marketing of Services--Growing Interest, Emerging Perspectives (1995)Customer Evaluations of Service Complaint Experiences: Implications for Relationship Marketing (1998)Understanding Relationship Marketing Outcomes (2002)
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References

  • 1988Structural equation modeling in practice: A review and recommended two-step approach.42,320 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity15,244 cited
  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,650 cited
  • 1997Dimensions of Brand Personality7,380 cited
  • 1994Customer Loyalty: Toward an Integrated Conceptual Framework6,761 cited
  • 1982Self-Concept in Consumer Behavior: A Critical Review3,725 cited
  • 1995Why Satisfied Customers Defect2,230 cited
  • 1994The Influence of Store Environment on Quality Inferences and Store Image1,541 cited
  • 1993Loyalty-based management.1,317 cited
  • 2000How Personality Makes a Difference686 cited
  • 1986Exploring the Development of Store Images574 cited
  • 1993Standardization versus Adaptation of International Marketing Strategy: An Empirical Investigation566 cited
  • 1989Postpurchase communications by consumers513 cited
  • 2007Corporate brand image, satisfaction and store loyalty458 cited
  • 2003Building foreign brand personalities in Russia: the moderating effect of consumer ethnocentrism254 cited

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2003
A scale for measuring store personality
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