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An Empirical Analysis of Follower Entry Timing Decisions
16 references·2 citing·46 second hop
An Empirical Analysis of Follower Entry Timing Decisions (2003)An Empirical Analysis of Follower Entry T…Historical Method in Marketing Research with New Evidence on Long-Term Market Share Stability (2000)Historical Method in Marketin…Late Mover Advantage: How Innovative Late Entrants Outsell Pioneers (1998)Late Mover Advantage: How Inn…Competitive Dynamics and the Introduction of New Products: The Motion Picture Timing Game (1998)Competitive Dynamics and the …Pioneer Advantage: Marketing Logic or Marketing Legend? (1993)Pioneer Advantage: Marketing …Metrics for Measuring Product Development Cycle Time (1993)Metrics for Measuring Product…Order-of-Entry Effects on Consumer Memory and Judgment: An Information Integration Perspective (1992)Order-of-Entry Effects on Con…A National Customer Satisfaction Barometer: The Swedish Experience (1992)A National Customer Satisfact…The Timing of Competitive Market Entry: An Exploratory Study of New Industrial Products (1990)The Timing of Competitive Mar…Econometric Models and Economic Forecasts (1990)Econometric Models and Econom…First-mover advantages (1988)First-mover advantagesMarket Share Rewards to Pioneering Brands: An Empirical Analysis and Strategic Implications (1986)Market Share Rewards to Pione…Time Paths in the Diffusion of Product Innovations (1982)Time Paths in the Diffusion o…Product differentiation advantages of pioneering brands (1980)Product differentiation advan…Design and marketing of new products (1980)Design and marketing of new p…Pre-Test-Market Evaluation of New Packaged Goods: A Model and Measurement Methodology (1978)Pre-Test-Market Evaluation of…Sequential Location among Firms with Foresight (1977)Sequential Location among Fir…Preannouncing pioneering versus follower products: what should the message be? 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References

  • 1992A National Customer Satisfaction Barometer: The Swedish Experience5,637 cited
  • 1990Econometric Models and Economic Forecasts4,945 cited
  • 1988First-mover advantages3,656 cited
  • 1982Time Paths in the Diffusion of Product Innovations1,549 cited
  • 1980Design and marketing of new products1,131 cited
  • 1993Pioneer Advantage: Marketing Logic or Marketing Legend?815 cited
  • 1980Product differentiation advantages of pioneering brands738 cited
  • 1986Market Share Rewards to Pioneering Brands: An Empirical Analysis and Strategic Implications569 cited
  • 1977Sequential Location among Firms with Foresight519 cited
  • 1978Pre-Test-Market Evaluation of New Packaged Goods: A Model and Measurement Methodology418 cited
  • 1990The Timing of Competitive Market Entry: An Exploratory Study of New Industrial Products394 cited
  • 1998Late Mover Advantage: How Innovative Late Entrants Outsell Pioneers341 cited
  • 1993Metrics for Measuring Product Development Cycle Time338 cited
  • 2000Historical Method in Marketing Research with New Evidence on Long-Term Market Share Stability296 cited
  • 1992Order-of-Entry Effects on Consumer Memory and Judgment: An Information Integration Perspective

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283 cited
  • 1998Competitive Dynamics and the Introduction of New Products: The Motion Picture Timing Game277 cited
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    • 2009Preannouncing pioneering versus follower products: what should the message be?44 cited
    • 2008Entry for supermarket feature me-too brands: An empirical explanation of incidence and timing20 cited