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The investigation of Lavidge and Steiner model's capability in measuring the advertising effectiveness of fire insurance (Case study: Insurance company in Mashhad)
15 references·0 citing·44 second hop
The investigation of Lavidge and Steiner model's capability in measuring the advertising effectiveness of fire insurance (Case study: Insurance company in Mashhad) (2014)The investigation of Lavidge and Steiner …Advertising and promotion (2020)Advertising and promotion17. Advertising and Promotion (2019)17. Advertising and Promotion10.5937/ekonhor1403265r = Belch E.G., Belch M.A.: Advertising and promotion: An integrated marketing communications perspective, McGraw Hill, New York, NY, 2012 (2014)10.5937/ekonhor1403265r = Bel…PERFORMANCES AND MEASUREMENT OF INTEGRATED MARKETING COMMUNICATIONS (IMC) OF ADVERTISERS IN THAILAND (2011)PERFORMANCES AND MEASUREMENT …Measurable Emotions: How Television Ads Really Work (2010)Measurable Emotions: How Tele…Empirical Evidence of TV Advertising Effectiveness (2009)Empirical Evidence of TV Adve…Identifying the components of effective service advertisements (2008)Identifying the components of…The Targeting of Advertising (2005)The Targeting of AdvertisingA New Model For Measuring Advertising Effectiveness (2002)A New Model For Measuring Adv…An experimental study on the relationship between consumer involvement and advertising effectiveness (2001)An experimental study on the …Excellence in Advertising: The IPA guide to best practice (1997)Excellence in Advertising: Th…An Empirical Examination of Factual Information Content among Service Advertisements (1995)An Empirical Examination of F…The Principles of Marketing (1994)The Principles of MarketingA Review and Critique of the Hierarchy of Effects in Advertising (1990)A Review and Critique of the …The Practice of Advertising (1983)The Practice of AdvertisingSelf-Perception Theory (1972)The processes of causal attribution. (1973)Feeling and thinking: Preferences need no inferences. (1980)The impact of user interactions in social media on brand awareness and purchase intention: the case of MINI on Facebook (2013)Predicting Advertising success beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling (2014)Breaking Free from Product Marketing (1977)Content Analysis in Consumer Research (1977)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Spreading the word through likes on Facebook (2013)Effects of message appeal and service type in CSR communication strategies (2015)The impact of pronoun choices on consumer engagement actions: Exploring top global brands' social media communications (2020)Meta-Analytic Procedures for Social Research (1991)An Analysis of Real World TV Advertising Tests: A 15-Year Update (2007)Direct-to-consumer marketing of psychological treatments for anxiety disorders (2013)Leveraging Synergy and Emotion In a Multi-Platform World (2013)How Online Consumer Segments Differ in Long-term Marketing Effectiveness (2014)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Designing qualitative research (1989)Designing Qualitative Research (1990)A comparison of service quality dimensions conveyed in advertisements for service providers in the USA and Korea (2005)Understanding relationship quality and online purchase intention in e-tourism: A qualitative application (2007)Exploring the integration of social media within integrated marketing communication frameworks (2016)Advertising as Information (1974)The Role of Market Forces in Assuring Contractual Performance (1981)Price and Advertising Signals of Product Quality (1986)Targeted advertising and advertising avoidance (2013)Targeted Online Advertising: Using Reciprocity Appeals to Increase Acceptance among Users of Free Web Services (2013)Preparing for an Era of Deepfakes and AI-Generated Ads: A Framework for Understanding Responses to Manipulated Advertising (2021)Thinking too much: Introspection can reduce the quality of preferences and decisions. (1991)How Advertising Works: What Do We Really Know? (1999)Narrative Processing: Building Consumer Connections to Brands (2004)Current and potential methods for measuring emotion in tourism experiences: a review (2014)The use of electrodermal activity (EDA) measurement to understand consumer emotions – A literature review and a call for action (2019)Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising (1987)Relationship marketing in the not-for-profit sector: an extension and application of the commitment?trust theory (2004)How to Capture the Heart? Reviewing 20 Years of Emotion Measurement in Advertising (2006)Omni-channel marketing, integrated marketing communications and consumer engagement (2017)Celebrity endorsements: a literature review and research agenda (2016)Consumers’ responses to cause related marketing: moderating influence of cause involvement and skepticism on attitude and purchase intention (2016)Social media engagement behavior (2019)INTEGRATED MARKETING COMMUNICATION (IMC) AND BRAND IDENTITY AS CRITICAL COMPONENTS OF BRAND EQUITY STRATEGY: A Conceptual Framework and Research Propositions (2005)The Role of Halal Awareness, Halal Certification, and Marketing Components in Determining Halal Purchase Intention Among Non-Muslims in Malaysia: A Structural Equation Modeling Approach (2012)eWOM and the importance of capturing consumer attention within social media (2013)Are social media replacing traditional media in terms of brand equity creation? (2012)
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References

  • 2005The Targeting of Advertising522 cited
  • 1990A Review and Critique of the Hierarchy of Effects in Advertising459 cited
  • 201410.5937/ekonhor1403265r = Belch E.G., Belch M.A.: Advertising and promotion: An integrated marketing communications perspective, McGraw Hill, New York, NY, 2012246 cited
  • 201917. Advertising and Promotion185 cited
  • 2010Measurable Emotions: How Television Ads Really Work123 cited
  • 2002A New Model For Measuring Advertising Effectiveness101 cited
  • 2020Advertising and promotion90 cited
  • 2008Identifying the components of effective service advertisements76 cited
  • 2009Empirical Evidence of TV Advertising Effectiveness69 cited
  • 1995An Empirical Examination of Factual Information Content among Service Advertisements51 cited
  • 1994The Principles of Marketing41 cited
  • 2001An experimental study on the relationship between consumer involvement and advertising effectiveness35 cited
  • 1983The Practice of Advertising21 cited
  • 2011PERFORMANCES AND MEASUREMENT OF INTEGRATED MARKETING COMMUNICATIONS (IMC) OF ADVERTISERS IN THAILAND17 cited
  • 1997Excellence in Advertising: The IPA guide to best practice11 cited

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