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On the generalizability of advertising pulsation monopoly results to an oligopoly
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On the generalizability of advertising pulsation monopoly results to an oligopoly (1999)On the generalizability of advertising pu…The Shape of the Advertising Response Function (1999)The Shape of the Advertising …Dynamic Optimal Control Models in Advertising: Recent Developments (1994)Dynamic Optimal Control Model…Marketing-production joint decision-making (1993)Marketing-production joint de…An Empirical Investigation of Advertising Strategies in a Dynamic Duopoly (1992)An Empirical Investigation of…Handbooks in operations research and management science (1989)Handbooks in operations resea…Competitive dynamic advertising (1989)Competitive dynamic advertisi…Advertising Pulsing Policies for Generating Awareness for New Products (1986)Advertising Pulsing Policies …Using Game Theory to Model Competition (1985)Using Game Theory to Model Co…Advertising and Oligopolistic Equilibrium (1983)Advertising and Oligopolistic…ADPULS: An Advertising Model with Wearout and Pulsation (1982)ADPULS: An Advertising Model …Feature Article—Aggregate Advertising Models: The State of the Art (1979)Feature Article—Aggregate Adv…BRANDAID: A Marketing-Mix Model, Part 1: Structure (1975)BRANDAID: A Marketing-Mix Mod…Marketing Decision Making: A Model Building Approach (1971)Marketing Decision Making: A …Optimal Advertising Policy under Dynamic Conditions (1962)Optimal Advertising Policy un…An Operations-Research Study of Sales Response to Advertising (1957)An Operations-Research Study …Introduction to the theory of games (1952)Introduction to the theory of…An Economic Theory of Democracy. (1958)The Market for "Lemons": Quality Uncertainty and the Market Mechanism (1970)Does strategy research need game theory? (1991)Evaluating the Brand Extension Decision Using a Model of Reputation Building (1994)Metaphors and competitive advantage: Evaluating the use of metaphors in theories of competitive strategy (1995)American Economic Review (2019)Conditional logit analysis of qualitative choice behavior (1972)Econometric Measurement of the Duration of Advertising Effect on Sales (1976)Optimal Advertising Policy Under Dynamic Conditions (1976)Quantifying the Long-Term Impact of Negative Word of Mouth on Cash Flows and Stock Prices (2008)Integrated marketing communications: From media channels to digital connectivity (2009)Price as an Indicator of Quality: Report on an Enquiry (1966)Industrial New Product Launch Strategies and Product Development Performance (1997)The Emergence of Market Structure in New Repeat-Purchase Categories: The Interplay of Market Share and Retailer Distribution (2000)Models and Managers: The Concept of a Decision Calculus (2004)Wearout Effects of Different Advertising Themes: A Dynamic Bayesian Model of the Advertising-Sales Relationship (2007)Closed-Loop Supply Chain Models with Product Remanufacturing (2004)Investor Sentiment and the Cross‐Section of Stock Returns (2006)Perspectives in supply chain risk management (2006)Planning Media Schedules in the Presence of Dynamic Advertising Quality (1998)Demand Functions in Decision Modeling: A Comprehensive Survey and Research Directions (2013)A survey of game-theoretic models of cooperative advertising (2014)A Generalization of the von Neumann Model of an Expanding Economy (1956)The complexity of two-person zero-sum games in extensive form (1992)Coalitional stability under perfect foresight (1998)A Diffusion Theory Model of Adoption and Substitution for Successive Generations of High-Technology Products (1987)Customer satisfaction, customer retention, and market share (1993)New Product Portfolio Management: Practices and Performance (1999)Building Models for Marketing Decisions (2000)The Development of the Hierarchy of Effects: An Historical Perspective (1987)The Role of Firm Size in Bilateral Bargaining: A Study of the Cable Television Industry (1999)A fresh meat almost ideal demand system incorporating negative TV press and advertising impact (2001)Innovation Diffusion and New Product Growth Models in Marketing (1979)Understanding the Impact of Synergy in Multimedia Communications (2003)Chapter 28 The Economic Analysis of Advertising (2007)
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References

  • 1989Handbooks in operations research and management science2,388 cited
  • 1962Optimal Advertising Policy under Dynamic Conditions1,032 cited
  • 1957An Operations-Research Study of Sales Response to Advertising597 cited
  • 1971Marketing Decision Making: A Model Building Approach549 cited
  • 1994Dynamic Optimal Control Models in Advertising: Recent Developments407 cited
  • 1979Feature Article—Aggregate Advertising Models: The State of the Art366 cited
  • 1999The Shape of the Advertising Response Function294 cited
  • 1952Introduction to the theory of games227 cited
  • 1975BRANDAID: A Marketing-Mix Model, Part 1: Structure208 cited
  • 1985Using Game Theory to Model Competition207 cited
  • 1986Advertising Pulsing Policies for Generating Awareness for New Products193 cited
  • 1993Marketing-production joint decision-making188 cited
  • 1992An Empirical Investigation of Advertising Strategies in a Dynamic Duopoly184 cited
  • 1989Competitive dynamic advertising159 cited
  • 1982ADPULS: An Advertising Model with Wearout and Pulsation148 cited
  • 1983Advertising and Oligopolistic Equilibrium

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