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Consumer‐factors moderating private label brand success: further empirical results

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References

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2002

Antecedents of private label attitude and national brand promotion attitude: similarities and differences

391 cited

Cited by

2015The development of a consumer value proposition of private label brands and the application thereof in a South African retail context98 cited
2012The influence of perceived risk on purchase intent – the case of premium grocery private label brands in South Africa95 cited
2020The role of brand equity in a new rebranding strategy of a private label brand93 cited
2022Customer advocacy and brand loyalty: the mediating roles of brand relationship quality and trust66 cited
2015Shoppers’ grocery choices in the presence of generalized eco-labelling65 cited
2019Extrinsic cues, perceived quality, and purchase intention for private labels65 cited
2015The effects of price consciousness and sale proneness on purchase intention towards expiration date-based priced perishable foods64 cited
2018Examining the impact of risk perceptions on intentions to travel by air: A comparison of full -service carriers and low-cost carriers43 cited
2016Private label brands in an emerging economy: an exploratory study in India42 cited
2017Antecedents and consequences of private brand purchase40 cited
2020In-store marketing of private labels: applying cue utilisation theory40 cited
2014The impact of customer awareness of manufacturer name disclosure on retail brand attitudes and loyalty in Korea39 cited
2020An evolutionary game theoretic model for analyzing retailers’ behavior when introducing economy and premium private labels38 cited
2022The ways we perceive: A comparative analysis of manufacturer brands and private labels using implicit and explicit measures38 cited
2017Cross-country differences in private-label success: An exploratory approach35 cited
2010Innovation and the market share of private labels29 cited