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The role of wine tourism in the marketing of wineries in the Stellenbosch wine route of South Africa
16 references·5 citing·34 second hop
The role of wine tourism in the marketing of wineries in the Stellenbosch wine route of South Africa (2010)The role of wine tourism in the marketing…Business Research Methods (2022)Business Research MethodsBrands and Branding: Research Findings and Future Priorities (2006)Brands and Branding: Research…The new strategic brand management: creating and sustaining brand equity long term (2005)The new strategic brand manag…Critical success factors for wine tourism regions: a demand analysis (2004)Critical success factors for …Food Tourism Around the World development, management and markets (2003)Food Tourism Around the World…Basics of social research : qualitative and quantitative approaches (2003)Basics of social research : q…The Geography of Tourism and Recreation: Environment, Place and Space (1999)The Geography of Tourism and …Research Methodology: A Step-by-Step Guide for Beginners (1999)Research Methodology: A Step-…Marketing Management: The Millennium Edition (1999)Marketing Management: The Mil…Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…Marketing for Hospitality and Tourism (1995)Marketing for Hospitality and…Tourism - Principles and Practice (1993)Tourism - Principles and Prac…Practical Research: Planning and Design (1990)Practical Research: Planning …The Practice of Social Research (1989)The Practice of Social Resear…Motivations for pleasure vacation (1979)Motivations for pleasure vaca…Principles of Marketing (1972)Principles of MarketingSustainability in Wine Tourism: Trends in the Brazilian Market (2021)Sustainability in Wine Touris…History of wine tourism in Serbia (2021)History of wine tourism in Se…The Contribution of Wine Tourism in the Development of Rural Areas in North Greece (2020)The Contribution of Wine Tour…A Study on Creation and Development of Wine Tourism Circuits in Maharashtra (2015)A Study on Creation and Devel…An Empirical Analysis of Wine Tourists’ Perspective on Tourism Infrastructure in Wine Regions of Maharashtra (2014)An Empirical Analysis of Wine…Economics of Outdoor Recreation. (1969)The Theory of Buyer Behavior (1971)Residents' perceptions on tourism impacts (1992)A model of destination image formation (1999)An examination of the effects of motivation and satisfaction on destination loyalty: a structural model (2003)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Dimensions of Brand Personality (1997)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Customer Experience Creation: Determinants, Dynamics and Management Strategies (2009)Managing Brands in the Social Media Environment (2013)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)Communication and Control Processes in the Delivery of Service Quality (1988)Are brands forever? How brand knowledge and relationships affect current and future purchases (2006)The evolving brand logic: a service-dominant logic perspective (2009)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)How to research (2010)International Focus Group Research: A Handbook for the Health and Social Sciences (2010)Importance–performance analysis in tourism: A framework for researchers (2014)Tourism image, evaluation variables and after purchase behaviour: inter-relationship (2001)Destination Competitiveness: Determinants and Indicators (2003)Social Media in Tourism and Hospitality: A Literature Review (2013)Three Approaches to Qualitative Content Analysis (2005)Qualitative research: Methods in the social sciences (2006)Collecting and Interpreting Qualitative Materials (2012)Organizational culture and knowledge sharing: critical success factors (2007)QUALITATIVE RESEARCH METHODOLOGY IN SOCIAL SCIENCES AND RELATED SUBJECTS (2018)Classifying Services to Gain Strategic Marketing Insights (1983)Understanding Service Convenience (2002)Effects of innovation types on firm performance (2011)Consumer engagement in a virtual brand community: An exploratory analysis (2011)Smart tourism destinations: ecosystems for tourism destination competitiveness (2016)Research Methods in Business Studies (2020)
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  • 1989The Practice of Social Research14,398 cited
  • 2022Business Research Methods10,949 cited
  • 1990Practical Research: Planning and Design9,309 cited
  • 1972Principles of Marketing5,587 cited
  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
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  • 1999The Geography of Tourism and Recreation: Environment, Place and Space

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604 cited

Cited by

  • 2015A Study on Creation and Development of Wine Tourism Circuits in Maharashtra6 cited
  • 2020The Contribution of Wine Tourism in the Development of Rural Areas in North Greece5 cited
  • 2021History of wine tourism in Serbia4 cited
  • 2014An Empirical Analysis of Wine Tourists’ Perspective on Tourism Infrastructure in Wine Regions of Maharashtra4 cited
  • 2021Sustainability in Wine Tourism: Trends in the Brazilian Market1 cited