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Brand equity or double jeopardy?

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References

1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research36,736 cited
1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
1991Managing brand equity : capitalizing on the value of a brand name.3,547 cited
1978Brand Loyalty: Measurement and Management1,629 cited
1981Consumer behavior and marketing action1,396 cited
1973Brand Loyalty Vs. Repeat Purchasing Behavior1,369 cited
1992The Effects of Brand Extensions on Market Share and Advertising Efficiency744 cited
1990Double Jeopardy Revisited609 cited
1982A Field Investigation of Causal Relations among Cognitions, Affect, Intentions, and Behavior457 cited
1993Excess Behavioral Loyalty for High-Share Brands: Deviations from the Dirichlet Model for Repeat Purchasing272 cited
1994Marketing scales handbook213 cited

Cited by

2017The Effects of Credible Online Reviews on Brand Equity Dimensions and Its Consequence on Consumer Behavior150 cited
2011CUSTOMER-BASED BRAND EQUITY: A LITERATURE REVIEW122 cited
2019Brand equity in a tourism destination: a case study of domestic tourists in Hoi An city, Vietnam110 cited
2017

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The role of pre-consumption experience in perceived value of retailer brands: Consumers' experience from emerging markets

99 cited

2009B2B services: linking service loyalty and brand equity96 cited

2012The mediatory impact of brand loyalty and brand image on brand equity95 cited

2014The impact of packaging, price and brand awareness on brand loyalty: Evidence from the paint retailing industry89 cited

2007Affecting Customer Loyalty: Do Different Factors Have Various Influences in Different Loyalty Levels?80 cited

2009How Young Adult Consumers Evaluate Diffusion Brands: Effects of Brand Loyalty and Status Consumption74 cited

2018How sociable is your university brand? An empirical investigation of university social augmenters’ brand equity70 cited

2016Sport event-sponsor fit and its effects on sponsor purchase intentions: a non-consumer perspective among athletes, volunteers and spectators67 cited

2013How service quality influences brand equity67 cited

2011Impact of Brand Awareness, Perceived Quality and Customer Loyalty on Brand Profitability and Purchase Intention: A Resellers' View65 cited

2018Managing Your Brand for Employees: Understanding the Role of Organizational Processes in Cultivating Employee Brand Equity61 cited

2016EXAMINING THE EFFECT OF BRAND EXPERIENCE ON CONSUMER SATISFACTION, BRAND TRUST AND BRAND LOYALTY58 cited

2018The effect of online and offline experiential marketing on brand equity in the hotel sector58 cited