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The contribution of direct mail advertising to average weekly unit sales
5 references·2 citing·36 second hop
The contribution of direct mail advertising to average weekly unit sales (2003)The contribution of direct mail advertisi…CONSUMER PERCEPTIONS OF ADVERTISING CLUTTER AND ITS IMPACT ACROSS VARIOUS MEDIA (1998)CONSUMER PERCEPTIONS OF ADVER…Does TV Advertising Really Affect Sales? The Role of Measures, Models, and Data Aggregation (1995)Does TV Advertising Really Af…Are You Overadvertising? (1982)Are You Overadvertising?Alternative Econometric Models of Sales-Advertising Relationships (1972)Alternative Econometric Model…An Operations-Research Study of Sales Response to Advertising (1957)An Operations-Research Study …Synergistic, Antagonistic, and Asymmetric Media Interactions (2018)Synergistic, Antagonistic, an…The Case for print media advertising in the internet age (2007)The Case for print media adve…A Study of Sales Operations (1976)Optimal Advertising Policy Under Dynamic Conditions (1976)The Effect of Promotional Effort on Sales (1976)Dynamic Optimal Control Models in Advertising: Recent Developments (1994)Building Models for Marketing Decisions (2000)Distributed Lags and Investment Analysis. (1955)Distributed Lags and Investment Analysis (1956)The Measurement of Cumulative Advertising Effects (1965)Competitive position effects and market share: An exploratory investigation (1981)Chapter 9 Econometric and time-series market response models (1993)Advertising effectiveness on financial performance of banking sector: Turkey case (2017)Effects of message repetition and position on cognitive response, recall, and persuasion. (1979)A Dictionary of Epidemiology (2008)Integrating Marketing Communications: New Findings, New Lessons, and New Ideas (2016)The narrative strategies of B2B technology brands (2019)Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda (2020)Social media in marketing research: Theoretical bases, methodological aspects, and thematic focus (2022)A Logit Model of Brand Choice Calibrated on Scanner Data (1983)The theory and practice of econometrics (1986)Impact of Sales Promotions on When, What, and How Much to Buy (1988)Communicating Experiences: A Narrative Approach to Creating Service Brand Image (1997)The Effect of Customers' Social Media Participation on Customer Visit Frequency and Profitability: An Empirical Investigation (2012)From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior (2015)Econometric Measurement of the Duration of Advertising Effect on Sales (1976)Feature Article—Aggregate Advertising Models: The State of the Art (1979)A comparison of the short term forecasting accuracy of econometric and naive extrapolation models of market share (1987)Forecasting methods for marketing (1987)Marketing investment decisions in a dynamic duopoly: A model and empirical analysis (1994)Benchmarking Advertising Efficiency (2001)Information Content and Consumer Readership of Print Ads: A Comparison of Search and Experience Products (2004)THE MEDIUM AS A CONTEXTUAL CUE: Effects of Creative Media Choice (2005)The Impact of Advertising on Building Brand Equity: A Case of Zimbabwean Universities (2013)An Investigation of the Success of Targeting Newspapers and Efficiency of Advertising in Ireland (2016)Impact of 3-D Advertising on Product Knowledge, Brand Attitude, and Purchase Intention: The Mediating Role of Presence (2002)WHY DO PEOPLE AVOID ADVERTISING ON THE INTERNET? (2004)Determinants of Perceived Web Site Interactivity (2008)
this work references cited by second hop

References

  • 1957An Operations-Research Study of Sales Response to Advertising601 cited
  • 1998CONSUMER PERCEPTIONS OF ADVERTISING CLUTTER AND ITS IMPACT ACROSS VARIOUS MEDIA222 cited
  • 1995Does TV Advertising Really Affect Sales? The Role of Measures, Models, and Data Aggregation73 cited
  • 1982Are You Overadvertising?46 cited
  • 1972Alternative Econometric Models of Sales-Advertising Relationships42 cited

Cited by

  • 2018Synergistic, Antagonistic, and Asymmetric Media Interactions15 cited
  • 2007The Case for print media advertising in the internet age10 cited

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