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The Use of Digital Technologies in the Classroom

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References

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2000Will the Internet Revolutionize Business Education and Research?135 cited
2001Student Perceptions of Educational Technology Tools124 cited
2001An Exploratory Study of Integrating Interactive Technology into the Marketing Curriculum122 cited
2008Upgrading to Web 2.090 cited
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2009Real World Experience, Virtual World Environment: The Design and Execution of Marketing Plans in Second Life49 cited
2008Welcome to the Matrix: E-Learning Gets a Second Life47 cited
2002Integrating Technology in Marketing Education: Perspective for the New Millennium38 cited

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2014Tools for Monitoring Social Media: A Marketing Research Project23 cited

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2015Teaching Social Media in Business16 cited

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2018Who Are You Writing for? Differences in Response to Blog Design Between Scientists and Nonscientists14 cited