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‘Marketing earthquakes’
16 references·1 citing·47 second hop
‘Marketing earthquakes’ (2015)‘Marketing earthquakes’Advances in Consumer Research (2025)Advances in Consumer ResearchThe influence of brand equity on consumer responses (2013)The influence of brand equity…Memes in a Digital World: Reconciling with a Conceptual Troublemaker (2013)Memes in a Digital World: Rec…Two hearts in three-quarter time: How to waltz the social media/viral marketing dance (2011)Two hearts in three-quarter t…Seeding Strategies for Viral Marketing: An Empirical Comparison (2011)Seeding Strategies for Viral …A multi-stage model of word-of-mouth influence through viral marketing (2008)A multi-stage model of word-o…The Impact of a Product-Harm Crisis on Marketing Effectiveness (2007)The Impact of a Product-Harm …Responses to disruptive strategic innovation (2003)Responses to disruptive strat…Virus of the Mind: The New Science of the Meme (1995)Virus of the Mind: The New Sc…A Catastrophe Model for Developing Service Satisfaction Strategies (1992)A Catastrophe Model for Devel…Market response models: Econometric and time series analysis (1991)Market response models: Econo…Toward a New Philosophy of Biology (1990)Toward a New Philosophy of Bi…Market Response Models: Econometric and Time Series Analysis (1989)Market Response Models: Econo…The Dirichlet: A Comprehensive Model of Buying Behaviour (1984)The Dirichlet: A Comprehensiv…Distribution of the Estimators for Autoregressive Time Series with a Unit Root (1979)Distribution of the Estimator…The Selfish Gene (1976)The Selfish GeneSocially Responsible Fashion Practice: Looking Good and Feeling Good (2020)Socially Responsible Fashion …A Monetary History of the United States 1867-1960 (1964)Time Series Analysis Forecasting and Control. (1971)Time Series Analysis: Forecasting and Control (1977)Statistical analysis of cointegration vectors (1988)Testing for a Unit Root in Time Series Regression (1988)Bounds testing approaches to the analysis of level relationships (2001)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)The Economics of Organization: The Transaction Cost Approach (1981)Return on Quality (ROQ): Making Service Quality Financially Accountable (1995)An Experimental Investigation of Customer Reactions to Service Failure and Recovery Encounters (1998)The Identity Salience Model of Relationship Marketing Success: The Case of Nonprofit Marketing (2003)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)The Effect of Word of Mouth on Sales: Online Book Reviews (2006)Users of the world, unite! The challenges and opportunities of Social Media (2009)If you love something, let it go mobile: Mobile marketing and mobile social media 4x4 (2011)Social media marketing and advertising (2015)A comparison of social media marketing between B2B, B2C and mixed business models (2018)A Theory of Cognitive Dissonance (1957)The Strength of Weak Ties (1973)Economic Action and Social Structure: The Problem of Embeddedness (1985)The Impact of Social Media on Learning Behavior for Sustainable Education: Evidence of Students from Selected Universities in Pakistan (2019)Influencer Marketing Effectiveness (2022)Online influencer marketing (2022)Birds of a Feather: Homophily in Social Networks (2001)Are social media replacing traditional media in terms of brand equity creation? (2012)“Do We Believe in TripAdvisor?” Examining Credibility Perceptions and Online Travelers’ Attitude toward Using User-Generated Content (2013)Diffusion of Innovations 1 (2019)Diffusion of innovations (2003)4 What Is Web 2.0? Design Patterns and Business Models for the Next Generation of Software (2012)Memes as genre: A structurational analysis of the memescape (2014)“It Gets Better”: Internet memes and the construction of collective identity (2015)Showing They Care (Or Don’t): Affective Publics and Ambivalent Climate Activism on TikTok (2021)The genetical evolution of social behaviour. I (1964)Sociobiology: The New Synthesis. (1976)The Evolution of Cooperation (1981)Evolution and the Theory of Games (1988)Five Rules for the Evolution of Cooperation (2006)Evolutionary games on graphs (2007)Forecasting and operational research: a review (2008)Product Innovations, Advertising, and Stock Returns (2008)Product Innovations, Advertising, and Stock Returns (2009)Equifinality and multifinality in developmental psychopathology (1996)Recent Evolutionary Theorizing About Economic Change (2000)Language as shaped by the brain (2008)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Bibliometric Methods in Management and Organization (2014)
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References

  • 1979Distribution of the Estimators for Autoregressive Time Series with a Unit Root23,183 cited
  • 2025Advances in Consumer Research13,264 cited
  • 1976The Selfish Gene10,422 cited
  • 2013Memes in a Digital World: Reconciling with a Conceptual Troublemaker902 cited
  • 2008A multi-stage model of word-of-mouth influence through viral marketing898 cited
  • 1992A Catastrophe Model for Developing Service Satisfaction Strategies812 cited
  • 2011Seeding Strategies for Viral Marketing: An Empirical Comparison673 cited
  • 1990Toward a New Philosophy of Biology531 cited
  • 2011Two hearts in three-quarter time: How to waltz the social media/viral marketing dance485 cited
  • 1989Market Response Models: Econometric and Time Series Analysis480 cited
  • 1984The Dirichlet: A Comprehensive Model of Buying Behaviour435 cited
  • 1995Virus of the Mind: The New Science of the Meme418 cited
  • 2007The Impact of a Product-Harm Crisis on Marketing Effectiveness407 cited
  • 2013The influence of brand equity on consumer responses390 cited
  • 2003Responses to disruptive strategic innovation363 cited
  • 1991

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Market response models: Econometric and time series analysis
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  • 2020Socially Responsible Fashion Practice: Looking Good and Feeling Good15 cited