SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Brand Extensions of Experiential Goods: Movie Sequel Evaluations
16 references·16 citing·48 second hopsampled
Brand Extensions of Experiential Goods: Movie Sequel Evaluations (2006)Brand Extensions of Experiential Goods: M…The Impact of Private versus Public Consumption on Variety-Seeking Behavior (2002)The Impact of Private versus …The Effects of Ingredient Branding Strategies on Host Brand Extendibility (2002)The Effects of Ingredient Bra…Choosing Less‐Preferred Experiences For the Sake of Variety (1999)Choosing Less‐Preferred Exper…The Effects of Extensions on Brand Name Dilution and Enhancement (1998)The Effects of Extensions on …Managing Negative Feedback Effects Associated With Brand Extensions: The Impact of Alternative Branding Strategies (1997)Managing Negative Feedback Ef…The Importance of the Brand in Brand Extension (1994)The Importance of the Brand i…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…The Effects of Sequential Introduction of Brand Extensions (1992)The Effects of Sequential Int…Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency (1991)Evaluation of Brand Extension…A Process-Tracing Study of Brand Extension Evaluation (1991)A Process-Tracing Study of Br…The Effect of Purchase Quantity and Timing on Variety-Seeking Behavior (1990)The Effect of Purchase Quanti…Consumer Evaluations of Brand Extensions (1990)Consumer Evaluations of Brand…The Effects of Brand Positioning Strategies on Consumers' Brand and Category Perceptions: Some Insights from Schema Research (1989)The Effects of Brand Position…Cognitive processes in the revision of stereotypic beliefs. (1983)Cognitive processes in the re…A Dynamic Attribute Satiation Model of Variety-Seeking Behavior (1982)A Dynamic Attribute Satiation…Optimum Stimulation Level: Its Relationship to Personality, Demographics, and Exploratory Behavior (1980)Optimum Stimulation Level: It…The value of context-specific studies for marketing (2022)The value of context-specific…License to Assemble: Theorizing Brand Longevity (2018)License to Assemble: Theorizi…Debates and assumptions about motion picture performance: a meta-analysis (2017)Debates and assumptions about…Economics of motion pictures: the state of the art (2014)Economics of motion pictures:…Theory and strategies of anthropomorphic brand characters from Peter Rabbit, Mickey Mouse, and Ronald McDonald, to Hello Kitty (2013)Theory and strategies of anth…Cultural variations in the use of marketing signals: a multilevel analysis of the motion picture industry (2013)Cultural variations in the us…When Satisfied Consumers Do Not Return: Variety Seeking's Effect on Short‐ and Long‐Term Intentions (2012)When Satisfied Consumers Do N…Understanding preferences for motion pictures (2010)Understanding preferences for…The Differential Effects of Online Word-of-Mouth and Critics’ Reviews on Pre-release Movie Evaluation (2010)The Differential Effects of O…Dilution and Enhancement of Celebrity Brands through Sequential Movie Releases (2010)Dilution and Enhancement of C…Adapting to succeed? Leveraging the brand equity of best sellers to succeed at the box office (2010)Adapting to succeed? Leveragi…Dynamic Effects among Movie Ratings, Movie Revenues, and Viewer Satisfaction (2009)Dynamic Effects among Movie R…Conceptualizing and Measuring the Monetary Value of Brand Extensions: The Case of Motion Pictures (2009)Conceptualizing and Measuring…Motion picture performance: A review and research agenda (2008)Motion picture performance: A…Fast and frequent: Investigating box office revenues of motion picture sequels (2007)Fast and frequent: Investigat…Determinants of motion picture box office and profitability: an interrelationship approach (2007)Determinants of motion pictur…Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)The impact of perceived corporate social responsibility on consumer behavior (2005)Advances in Consumer Research (2025)The psychology of interpersonal relations. (1958)Strategic Brand Concept-Image Management (1986)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Developing and validating a multidimensional consumer-based brand equity scale (2001)Brands and Branding: Research Findings and Future Priorities (2006)Racial stereotypes of one hundred college students. (1933)Language use in intergroup contexts: The linguistic intergroup bias. (1989)Dimensions of Contact as Predictors of Intergroup Anxiety, Perceived Out-Group Variability, and Out-Group Attitude: An Integrative Model (1993)Seeing is believing: Exposure to counterstereotypic women leaders and its effect on the malleability of automatic gender stereotyping (2004)Intergroup Conflict And Cooperation: The Robbers Cave Experiment (2013)Cognitive Processes in Stereotyping and Intergroup Behavior (2015)Self-Concept in Consumer Behavior: A Critical Review (1982)The Reputational Landscape (1997)Is a Company Known by the Company it Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes (1998)Conflict, arousal, and curiosity. (1960)The Theory of Buyer Behavior (1971)An approach to environmental psychology (1974)Perceived risk: The concept and its measurement (1986)Expanding the functional information search model (1998)Born Unequal: A Study of the Helpfulness of User-Generated Product Reviews (2011)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Possessions and the Extended Self (1988)Measurement of Consumer Susceptibility to Interpersonal Influence (1989)Pleasure principles: A review of research on hedonic consumption (2012)Choice overload: A conceptual review and meta‐analysis (2014)Word of mouth and interpersonal communication: A review and directions for future research (2014)Prospect theory: An analysis of decision under risk (1988)Loss Aversion in Riskless Choice: A Reference-Dependent Model (1991)Back to Bentham? Explorations of Experienced Utility (1997)Happiness in Everyday Life: The Uses of Experience Sampling (2003)Goals as Excuses or Guides: The Liberating Effect of Perceived Goal Progress on Choice (2005)Pursuing Happiness: The Architecture of Sustainable Change (2005)Understanding Attitudes and Predicting Social Behavior (1980)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Dimensions of Brand Personality (1997)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Consumer Knowledge: Effects on Evaluation Strategies Mediating Consumer Judgments (1985)The measurement and dimensionality of brand associations (2000)Consumer Responses to Corporate Social Responsibility (CSR) Initiatives: Examining the Role of Brand-Cause Fit in Cause-Related Marketing (2007)Dimensions of Consumer Expertise (1987)Achieving Marketing Objectives through Social Sponsorships (2006)An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness (2009)Celebrity endorsement, brand credibility and brand equity (2011)
this work references cited by second hop· second hop is a sample of the most-cited connections

References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1990Consumer Evaluations of Brand Extensions3,266 cited
  • 1991Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency1,305 cited
  • 1992The Effects of Sequential Introduction of Brand Extensions1,281 cited
  • 1980Optimum Stimulation Level: Its Relationship to Personality, Demographics, and Exploratory Behavior961 cited
  • 1991A Process-Tracing Study of Brand Extension Evaluation891 cited
  • 1994The Importance of the Brand in Brand Extension819 cited
  • 1983Cognitive processes in the revision of stereotypic beliefs.805 cited
  • 2002The Impact of Private versus Public Consumption on Variety-Seeking Behavior661 cited
  • 1999Choosing Less‐Preferred Experiences For the Sake of Variety563 cited
  • 1990The Effect of Purchase Quantity and Timing on Variety-Seeking Behavior558 cited
  • 1982A Dynamic Attribute Satiation Model of Variety-Seeking Behavior542 cited
  • 2002The Effects of Ingredient Branding Strategies on Host Brand Extendibility398 cited
  • 1989The Effects of Brand Positioning Strategies on Consumers' Brand and Category Perceptions: Some Insights from Schema Research391 cited
  • 1998

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

The Effects of Extensions on Brand Name Dilution and Enhancement
309 cited
  • 1997Managing Negative Feedback Effects Associated With Brand Extensions: The Impact of Alternative Branding Strategies292 cited
  • Cited by

    • 2009Dynamic Effects among Movie Ratings, Movie Revenues, and Viewer Satisfaction337 cited
    • 2010The Differential Effects of Online Word-of-Mouth and Critics’ Reviews on Pre-release Movie Evaluation238 cited
    • 2009Conceptualizing and Measuring the Monetary Value of Brand Extensions: The Case of Motion Pictures145 cited
    • 2008Motion picture performance: A review and research agenda133 cited
    • 2007Determinants of motion picture box office and profitability: an interrelationship approach123 cited
    • 2012When Satisfied Consumers Do Not Return: Variety Seeking's Effect on Short‐ and Long‐Term Intentions95 cited
    • 2007Fast and frequent: Investigating box office revenues of motion picture sequels94 cited
    • 2022The value of context-specific studies for marketing92 cited
    • 2013Cultural variations in the use of marketing signals: a multilevel analysis of the motion picture industry86 cited
    • 2010Dilution and Enhancement of Celebrity Brands through Sequential Movie Releases82 cited
    • 2018License to Assemble: Theorizing Brand Longevity74 cited
    • 2014Economics of motion pictures: the state of the art69 cited
    • 2017Debates and assumptions about motion picture performance: a meta-analysis69 cited
    • 2010Understanding preferences for motion pictures68 cited
    • 2010Adapting to succeed? Leveraging the brand equity of best sellers to succeed at the box office67 cited
    • 2013Theory and strategies of anthropomorphic brand characters from Peter Rabbit, Mickey Mouse, and Ronald McDonald, to Hello Kitty56 cited