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Does behaviour of heavy and light wine buyers differ

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References

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1993Excess Behavioral Loyalty for High-Share Brands: Deviations from the Dirichlet Model for Repeat Purchasing272 cited
1971Stochastic Models of Buying Behavior.233 cited
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1964How Important to Marketing Strategy Is the "Heavy User"?147 cited
1998Heavy wine consumption: empirical and theoretical perspectives113 cited
2004Generic Consumer Risk‐Reduction Strategies (RRS) in Wine‐Related Lifestyle Segments of the Australian Wine Market99 cited
2000Using Means-End Chains for Analysing Occasions - Not Buyers93 cited
2009The culture of wine buying in the UK off‐trade84 cited
1991Grapes and Wine Seminar – Prospering in the 1990s: Changing Your View of the Consumer59 cited
2010Repertoire and frequency of consumption in wine: Are heavy buyers more loyal to product attributes?5 cited

Cited by

2017Consumer response to price changes in higher-priced brands48 cited
2014Predicting Variation in Repertoire Size with the NBD Model19 cited

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