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The PD scale: a measure of psychic distance and its impact on international marketing strategy

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References

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1991The use of lisrel in validating marketing constructs

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1,864 cited

2005The effect of cultural distance on entry mode choice, international diversification, and MNE performance: a meta-analysis1,040 cited

Cited by

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2013Export market exploitation and exploration and performance86 cited
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2015The psychology of psychic distance: Antecedents of asymmetric perceptions76 cited
2020Determinants of international marketing strategy for emerging market multinationals76 cited
2016Are the extent and effect of psychic distance perceptions symmetrical in cross-border M&As? Evidence from a two-country study67 cited
2014Relevant dimensions and contextual weights of distance in international business decisions: Evidence from Spanish and Chinese outward FDI63 cited
2015Looking Back to Move Forward: A Review of the Evolution of Research in International Marketing Channels63 cited
2021The role of market orientation and innovation capability in export performance of small- and medium-sized enterprises: a Latin American perspective61 cited
2013Does relationship psychic distance matter for the learning processes of internationalizing SMEs?60 cited
2013Export market location decision and performance59 cited
2016Market intelligence effect on perceived psychic distance, strategic behaviours and export performance in industrial SMEs57 cited
2015Delineating Foreign Market Potential: A Tool for International Market Selection56 cited
2020The international market selection of Chinese SMEs: How institutional influence overrides psychic distance52 cited
2019From the deliberate managerial strategy towards international business performance: A psychic distance vs. global mindset approach50 cited