References

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• 1990Relationship Quality in Services Selling: An Interpersonal Influence Perspective4,760 cited
• 1982Self-Concept in Consumer Behavior: A Critical Review3,659 cited
• 1977Breaking Free from Product Marketing2,056 cited
• 1984Strategic Management and Marketing in the Service Sector1,667 cited
• 1990Relationship approach to marketing in service contexts: The marketing and organizational behavior interface1,327 cited
• 1987The new marketing—Developing long-term interactive relationships1,070 cited
• 1983Emerging perspectives on services marketing1,018 cited
• 1987Effects of Relationship Marketing on Satisfaction, Retention, and Prices in the Life Insurance Industry977 cited
• 1983The Marketing Imagination961 cited
• 1990Service encounters and service relationships: Implications for research930 cited
• 1995Relationship marketing: Bringing quality, customer service and marketing together827 cited
• 1985Service Management: Strategy and Leadership in Service Businesses.736 cited
• 1990Internal marketing and organizational behavior: A partnership in developing customer-conscious employees at every level635 cited
• 1987