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Brand Meaning Rigidity in China
16 references·0 citing·47 second hop
Brand Meaning Rigidity in China (2015)Brand Meaning Rigidity in ChinaAdvances in Consumer Research (2025)Advances in Consumer ResearchCompetently Ordinary: New Middle Class Consumers in the Emerging Markets (2014)Competently Ordinary: New Mid…Brands Defined as Semiotic Marketing Systems (2014)Brands Defined as Semiotic Ma…As China goes, so goes the world: how Chinese consumers are transforming everything (2011)As China goes, so goes the wo…Brand New China (2010)Brand New ChinaHow Brand Community Practices Create Value (2009)How Brand Community Practices…urban consumer culture (2005)urban consumer cultureGift Giving in Hong Kong and the Continuum of Social Ties (2001)Gift Giving in Hong Kong and …The Social Uses of Advertising: An Ethnographic Study of Adolescent Advertising Audiences (1999)The Social Uses of Advertisin…Brands as symbolic resources for the construction of identity (1998)Brands as symbolic resources …Persuasion Knowledge: Lay People's and Researchers' Beliefs about the Psychology of Advertising (1995)Persuasion Knowledge: Lay Peo…Marketing and Seduction: Building Exchange Relationships by Managing Social Consensus (1995)Marketing and Seduction: Buil…Market-Oriented Ethnography: Interpretation Building and Marketing Strategy Formulation (1994)Market-Oriented Ethnography: …Analysis and Interpretation of Qualitative Data in Consumer Research (1994)Analysis and Interpretation o…Beyond the Chinese face : insights from psychology (1991)Beyond the Chinese face : ins…The Social Construction of Reality (1967)The Social Construction of Re…The Psychology of Interpersonal Relations. (1958)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Ethnopsychologies: Cultural variations in theories of mind. 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References

  • 1967The Social Construction of Reality13,820 cited
  • 2025Advances in Consumer Research13,264 cited
  • 1994Analysis and Interpretation of Qualitative Data in Consumer Research2,938 cited
  • 2009How Brand Community Practices Create Value2,441 cited
  • 1994Market-Oriented Ethnography: Interpretation Building and Marketing Strategy Formulation1,027 cited
  • 1998Brands as symbolic resources for the construction of identity823 cited
  • 1991Beyond the Chinese face : insights from psychology723 cited
  • 1999The Social Uses of Advertising: An Ethnographic Study of Adolescent Advertising Audiences399 cited
  • 1995Persuasion Knowledge: Lay People's and Researchers' Beliefs about the Psychology of Advertising344 cited
  • 2001Gift Giving in Hong Kong and the Continuum of Social Ties340 cited
  • 1995Marketing and Seduction: Building Exchange Relationships by Managing Social Consensus238 cited
  • 2014Competently Ordinary: New Middle Class Consumers in the Emerging Markets189 cited
  • 2010Brand New China164 cited
  • 2005urban consumer culture148 cited
  • 2014Brands Defined as Semiotic Marketing Systems106 cited

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2011
As China goes, so goes the world: how Chinese consumers are transforming everything
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