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Four‐mode channel interactivity concept and channel preferences
16 references·8 citing·43 second hop
Four‐mode channel interactivity concept and channel preferences (2010)Four‐mode channel interactivity concept a…The Effects of Customer Satisfaction, Relationship Commitment Dimensions, and Triggers on Customer Retention (2005)The Effects of Customer Satis…What is Interactivity and is it Always Such a Good Thing? 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this work references cited by second hop

References

  • 1968Interaction Ritual: Essays on Face-to-Face Behavior.7,499 cited
  • 1969The Senses Considered as Perceptual Systems6,336 cited
  • 1996Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations5,628 cited
  • 1998Internet paradox: A social technology that reduces social involvement and psychological well-being?4,792 cited
  • 2001Hedonic and utilitarian motivations for online retail shopping behavior3,219 cited
  • 2000Measuring the Customer Experience in Online Environments: A Structural Modeling Approach3,196 cited
  • 2002Internet Paradox Revisited2,243 cited
  • 1997Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces2,234 cited
  • 1985A Role Theory Perspective on Dyadic Interactions: The Service Encounter2,003 cited
  • 2000Consumer Decision Making in Online Shopping Environments: The Effects of Interactive Decision Aids1,730 cited
  • 2005The Effects of Customer Satisfaction, Relationship Commitment Dimensions, and Triggers on Customer Retention1,575 cited
  • 1997Exploring the Implications of the Internet for Consumer Marketing1,380 cited
  • 2001The Effects of Progressive Levels of Interactivity and Vividness in Web Marketing Sites1,174 cited
  • 2001Shopping Online for Freedom, Control, and Fun1,150 cited

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  • 2002What is Interactivity and is it Always Such a Good Thing? Implications of Definition, Person, and Situation for the Influence of Interactivity on Advertising Effectiveness1,138 cited
  • 2002Measures of Perceived Interactivity: An Exploration of the Role of Direction of Communication, User Control, and Time in Shaping Perceptions of Interactivity1,086 cited
  • Cited by

    • 2011Adding clicks to bricks: A study of the consequences on customer loyalty in a service context55 cited
    • 2014Improving customer website involvement through experiential marketing48 cited
    • 2012Positive and negative cross‐channel shopping behaviour47 cited
    • 2019Foresight for online shopping behavior: a study of attribution for “what next syndrome”36 cited
    • 2013THE EFFECTS OF PERCEIVED INTERACTIVITY ON E-TRUST AND E-CONSUMER BEHAVIORS: THE APPLICATION OF FUZZY LINGUISTIC SCALE35 cited
    • 2014Social Media Coming to the Mall: A Cross-Channel Response18 cited
    • 2019Relative advantage of interactive electronic banking adoption by premium customers16 cited
    • 2015Dimensions of Real and Virtual Consumer Experiences12 cited