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Distinctively Different: Exposure to Multiple Brands in Low-Elaboration Settings
16 references·0 citing·51 second hop
Distinctively Different: Exposure to Multiple Brands in Low-Elaboration Settings (2013)Distinctively Different: Exposure to Mult…Attitudes and Attitude Change (2010)Attitudes and Attitude ChangeAutomatic Effects of Brand Exposure on Motivated Behavior: How Apple Makes You “Think Different” (2008)Automatic Effects of Brand Ex…When Good Brands Do Bad (2004)When Good Brands Do BadConsumers' Need for Uniqueness: Scale Development and Validation (2001)Consumers' Need for Uniquenes…How Personality Makes a Difference (2000)How Personality Makes a Diffe…The Malleable Self: The Role of Self-Expression in Persuasion (1999)The Malleable Self: The Role …Dimensions of Brand Personality (1997)Dimensions of Brand Personali…ATTITUDES AND ATTITUDE CHANGE (1997)ATTITUDES AND ATTITUDE CHANGEAutomatic activation of impression formation and memorization goals: Nonconscious goal priming reproduces effects of explicit task instructions. (1996)Automatic activation of impre…Social Identity, Distinctiveness, and In-Group Homogeneity (1993)Social Identity, Distinctiven…Promoting systematic processing in low-motivation settings: Effect of incongruent information on processing and judgment. (1991)Promoting systematic processi…Managing Brand Equity (1991)Managing Brand EquityRecall and Consumer Consideration Sets: Influencing Choice without Altering Brand Evaluations (1990)Recall and Consumer Considera…Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Central and Peripheral Routes…Issue involvement can increase or decrease persuasion by enhancing message-relevant cognitive responses. (1979)Issue involvement can increas…Cognitive Learning, Cognitive Response to Persuasion, and Attitude Change (1968)Cognitive Learning, Cognitive…Possessions and the Extended Self (1988)Measurement of Consumer Susceptibility to Interpersonal Influence (1989)The Sacred and the Profane in Consumer Behavior: Theodicy on the Odyssey (1989)Hedonic shopping motivations (2003)Construct Measurement and Validation Procedures in MIS and Behavioral Research: Integrating New and Existing Techniques1 (2011)Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude (2017)A Model for Predictive Measurements of Advertising Effectiveness (1961)The Theory of Buyer Behavior (1971)Situational Variables and Consumer Behavior (1975)Being Good or Being Known: An Empirical Examination of the Dimensions, Antecedents, and Consequences of Organizational Reputation (2005)Tried and tested: The impact of online hotel reviews on consumer consideration (2008)What Makes Online Content Viral? 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References

  • 1997Dimensions of Brand Personality5,056 cited
  • 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
  • 1991Managing Brand Equity3,818 cited
  • 1997ATTITUDES AND ATTITUDE CHANGE2,290 cited
  • 2001Consumers' Need for Uniqueness: Scale Development and Validation1,789 cited
  • 2004When Good Brands Do Bad1,552 cited
  • 1979Issue involvement can increase or decrease persuasion by enhancing message-relevant cognitive responses.1,531 cited
  • 1968Cognitive Learning, Cognitive Response to Persuasion, and Attitude Change1,001 cited
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  • 1990Recall and Consumer Consideration Sets: Influencing Choice without Altering Brand Evaluations926 cited
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  • 1996Automatic activation of impression formation and memorization goals: Nonconscious goal priming reproduces effects of explicit task instructions.879 cited
  • 1991Promoting systematic processing in low-motivation settings: Effect of incongruent information on processing and judgment.833 cited
  • 2000How Personality Makes a Difference684 cited
  • 2008Automatic Effects of Brand Exposure on Motivated Behavior: How Apple Makes You “Think Different”

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493 cited
  • 1993Social Identity, Distinctiveness, and In-Group Homogeneity383 cited
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