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Self‐concept and advertising effectiveness: The influence of congruency, conspicuousness, and response mode

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References

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1982Self-schemas and gender.413 cited
1974Self Concept, Ideal Self Concept, and Consumer Purchase Intentions380 cited

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Cited by

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2020Using a Personality-Profiling Algorithm to Investigate Political Microtargeting: Assessing the Persuasion Effects of Personality-Tailored Ads on Social Media219 cited
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