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• 1996The Quality and Effectiveness of Marketing Strategy: Effects of Functional and Dysfunctional Conflict in lntraorganizational Relationships476 cited
• 2008The importance of language in international knowledge transfer306 cited
• 2005The impact of psychological contracts upon trust and commitment within supplier–buyer relationships: A social exchange view249 cited
• 2007Relationship stability, trust and relational risk in marketing channels: Evidence from China231 cited
• 2003The influence of adaptations, trust, and commitment on value‐creating functions of customer relationships220 cited
• 2000A customer‐service worker relationship model217 cited
• 2003An investigation into commitment in non-Western industrial marketing relationships215 cited
• 2021E-Commerce and Consumer Protection in India: The Emerging Trend210 cited
• 2000On Interfirm Power, Channel Climate, and Solidarity in Industrial Distributor-Supplier Dyads206 cited
• 2002Partnering in the Dynamic Environment: The Role of Trust in Asymmetric Technology Partnership Formation202 cited
• 2009Opportunistic customer claiming during service recovery165 cited
• 2007An exploratory study of implementation of customer relationship management strategy165 cited
• 1994Business Dancing — the Nature and Role of Interfirm Relations in Business Strategy