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The Rise of Management Science in Advertising
9 references·0 citing·23 second hop
The Rise of Management Science in Advertising (1966)The Rise of Management Science in Adverti…DYNAMIC SIMULATION FOR MARKET PLANNING (1965)DYNAMIC SIMULATION FOR MARKET…Brand Switching and Mathematical Programming in Market Expansion (1965)Brand Switching and Mathemati…An Appraisal of Markov Brand-Switching Models (1965)An Appraisal of Markov Brand-…Probabilistic Models of Consumer Buying Behavior (1964)Probabilistic Models of Consu…Marketing Research Expenditures: A Decision Model (1963)Marketing Research Expenditur…Marketing Expansion—A Statistical Analysis (1963)Marketing Expansion—A Statist…The Dynamics of Brand Loyalty: A Markovian Approach (1962)The Dynamics of Brand Loyalty…Decision Theory and Marketing Management (1962)Decision Theory and Marketing…A Model for Predictive Measurements of Advertising Effectiveness (1961)A Model for Predictive Measur…Stimulus and Response Generalization: A Stochastic Model Relating Generalization to Distance in Psychological Space (1957)Formal Choice Models in Marketing (1983)Building Models for Marketing Decisions (2000)Theory of Games and Statistical Decisions. (1955)Early Prediction of Market Success for New Grocery Products (1960)The Development of Brand Loyalty (1964)A Review of Buyer Behavior (1967)Current Problems in Consumer Behavior Research (1970)Early Prediction of Market Success for New Grocery Products (1976)Customer Equity Drivers and Future Sales (2008)A Model for Allocating Retail Outlet Building Resources across Market Areas (1976)The Channel Design Decision: A Model and an Application (1987)Operations Research in Industry: New Opportunities in a Changing World (1991)A New Product Analysis and Decision Model (1968)Management Control of Marketing Research (1969)A Practical Bayesian Approach to Selection of Optimal Market Testing Strategies (1988)The New World of Private Brands (1966)Entscheidungsprozesse unter Verwendung des Theorems von Bayes (1970)Industrial buying during the coronavirus pandemic: A cross-cultural study (2020)Analysis of brand preference segments (1978)Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior. (1988)Developing and validating a multidimensional consumer-based brand equity scale (2001)Understanding Customer Experience Throughout the Customer Journey (2016)
this work references cited by second hop

References

  • 1961A Model for Predictive Measurements of Advertising Effectiveness1,948 cited
  • 1962The Dynamics of Brand Loyalty: A Markovian Approach91 cited
  • 1965An Appraisal of Markov Brand-Switching Models91 cited
  • 1965Brand Switching and Mathematical Programming in Market Expansion38 cited
  • 1965DYNAMIC SIMULATION FOR MARKET PLANNING33 cited
  • 1963Marketing Research Expenditures: A Decision Model32 cited
  • 1962Decision Theory and Marketing Management23 cited
  • 1964Probabilistic Models of Consumer Buying Behavior21 cited
  • 1963Marketing Expansion—A Statistical Analysis15 cited

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