Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Customer base analysis: partial defection of behaviourally loyal clients in a non-contractual FMCG retail setting

16 references·16 citing·44 second hopsampled

FromToDepth

this work references cited by second hop· second hop is a sample of the most-cited connections

References

1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
1996The Behavioral Consequences of Service Quality11,994 cited
1990Zero defections: quality comes to services.5,373 cited
1994Customer Satisfaction, Market Share, and Profitability: Findings From Sweden4,531 cited
1989Determinants of Continuity in Conventional Industrial Channel Dyads2,369 cited
2001Satisfaction, Repurchase Intent, and Repurchase Behavior: Investigating the Moderating Effect of Customer Characteristics2,256 cited
1993Customer satisfaction, customer retention, and market share2,151 cited
1998A Dynamic Model of the Duration of the Customer's Relationship with a Continuous Service Provider: The Role of Satisfaction1,948 cited
1995Relationship Marketing in Consumer Markets: Antecedents and Consequences1,757 cited
2000Switching barriers and repurchase intentions in services1,570 cited
2000On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing1,364 cited
2000Understanding the Customer Base of Service Providers: An Examination of the Differences between Switchers and Stayers1,305 cited
1995Capturing the value of supplementary services770 cited
2002The mismanagement of customer loyalty.769 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

2000Building Store Loyalty through Store Brands684 cited

1982An Attribution Explanation of the Disproportionate Influence of Unfavorable Information557 cited

Cited by

2006Churn prediction in subscription services: An application of support vector machines while comparing two parameter-selection techniques432 cited
2008Customer churn prediction using improved balanced random forests412 cited
2010Building comprehensible customer churn prediction models with advanced rule induction techniques366 cited
2006Customer churn analysis: Churn determinants and mediation effects of partial defection in the Korean mobile telecommunications service industry325 cited
2009Customer churn prediction by hybrid neural networks321 cited
2015The Impact of the Multi-channel Retail Mix on Online Store Choice: Does Online Experience Matter?316 cited
2005Predicting customer retention and profitability by using random forests and regression forests techniques308 cited
2008Forecasting and operational research: a review287 cited
2004Predicting online-purchasing behaviour267 cited
2018A machine learning framework for customer purchase prediction in the non-contractual setting267 cited
2006CRM at a pay-TV company: Using analytical models to reduce customer attrition by targeted marketing for subscription services241 cited
2011Credit card churn forecasting by logistic regression and decision tree225 cited
2019History, Evolution and Future of Big Data and Analytics: A Bibliometric Analysis of Its Relationship to Performance in Organizations218 cited
2002Bayesian neural network learning for repeat purchase modelling in direct marketing218 cited
2016A comparative analysis of data preparation algorithms for customer churn prediction: A case study in the telecommunication industry214 cited
2014Customer knowledge management, innovation capability and business performance: a case study of the banking industry214 cited