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Estimating the effects of higher coupon face values on the timing of redemptions, the mix of coupon redeemers, and purchase quantity

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References

1983A Logit Model of Brand Choice Calibrated on Scanner Data1,806 cited
1988Impact of Sales Promotions on When, What, and How Much to Buy1,052 cited
1985Consumer Promotions and the Acceleration of Product Purchases409 cited
1981A Theoretical and Empirical Evaluation of Price Deals for Consumer Nondurables297 cited
1987The Effects of a Direct Mail Coupon on Brand Choice Behavior265 cited
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1989Analyzing Incremental Sales from a Direct Mail Coupon Promotion152 cited
1982Factors Affecting Coupon Redemption Rates125 cited
1978A Pooled Cross‐Section Time Series Model of Coupon Promotions87 cited

Cited by

2016Which Categories and Brands to Promote with Targeted Coupons to Reward and to Develop Customers in Supermarkets42 cited
2014How retailer coupons increase attitudinal loyalty – the impact of three coupon design elements38 cited
2016Harm in price promotions: when coupons elicit reactance38 cited
2020Regret and nonredemption of daily deals: Individual differences and contextual influences31 cited
2008What a Hassle! Consumer Perceptions of Costs Associated with Sales Promotions25 cited

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2000The Optimal Choice of Promotion Vehicles: Front-Loaded or Rear-Loaded Incentives?24 cited

2005Do higher face‐value coupons cost more than they are worth in increased sales?21 cited

2015Effect of restaurant discount coupon depth on re-consumption willingness: A moderating role of brand image21 cited

2010Are private label users attractive targets for retailer coupons?18 cited

1996Influences on consumer response to direct mail coupons: An integrative review17 cited

1999The optimal face value of a discount coupon13 cited

2021Competition Strategies for Location-Based Mobile Coupon Promotion12 cited