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Personal involvement is related to increased search motivation and associated with activity in left BA44—a pilot study

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References

2025Advances in Consumer Research13,264 cited
1985Measuring the Involvement Construct6,012 cited
1994The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising1,729 cited
2002Neural correlates of self-reflection928 cited
1982The Effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach803 cited
2008Psychopathy and the mirror neuron system: Preliminary findings from a non-psychiatric sample115 cited
2007Favorite brands as cultural objects modulate reward circuit112 cited
2007Thinking on luxury or pragmatic brand products: Brain responses to different categories of culturally based brands74 cited
2011Striatal response to favorite brands as a function of neuroticism and extraversion38 cited
2012Consumer Involvement: Review, Update and Links to Decision Neuroscience18 cited
2009Brand Loyalty in Fast Moving Consumer Good Markets: The Role of Bonds12 cited

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2024The Role of Psychological Distance in Enhancing Identity-Relevant Brand Awareness7 cited

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