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Coupons going wireless: Determinants of consumer intentions to redeem mobile coupons

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References

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2005Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers? A Large-Scale Exploratory Empirical Study1,479 cited

2004Consumer Attitudes Toward Mobile Advertising: An Empirical Study1,188 cited

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2016Local Market Characteristics and Online-to-Offline Commerce: An Empirical Analysis of Groupon84 cited
2015Mobile coupons: what to offer, to whom, and where?41 cited
2018Scanning for discounts: examining the redemption of competing mobile coupons41 cited
2015Is this mobile coupon worth my private information?40 cited
2021Omnichannel promotions and their effect on customer satisfaction40 cited
2014How retailer coupons increase attitudinal loyalty – the impact of three coupon design elements38 cited
2020Factors Influencing the Purchase of Energy-Efficient Appliances by Young Consumers in South Africa36 cited
2018An investigation of enablers and inhibitors of crowdfunding adoption: Empirical evidence from startups in China35 cited
2015Measuring the Effectiveness of Location-Based Pull Advertising: A Randomized Field Experiment34 cited
2020Redemption Intention of Coupons: A Meta-Analytical Review and Future Directions30 cited
2012Who are the users of mobile coupons? A profile of US consumers29 cited
2010The Role of Moderating Factors in Mobile Coupon Adoption: An Extended TAM Perspective24 cited
2015Analyzing Online Reviews to Measure Augmented Reality Acceptance at the Point of Sale23 cited