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Journal of Marketing Research: 2 Ps
14 references·9 citing·40 second hop
Journal of Marketing Research: 2 Ps (2004)Journal of Marketing Research: 2 PsAdvances in Consumer Research (2025)Advances in Consumer ResearchAlternative Models for Capturing the Compromise Effect (2004)Alternative Models for Captur…Is 75% of the Sales Promotion Bump Due to Brand Switching? No, Only 33% Is (2003)Is 75% of the Sales Promotion…The Category-Demand Effects of Price Promotions (2001)The Category-Demand Effects o…The Decomposition of Promotional Response: An Empirical Generalization (1999)The Decomposition of Promotio…The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice (1997)The Long-Term Impact of Promo…Pioneer Advantage: Marketing Logic or Marketing Legend? (1993)Pioneer Advantage: Marketing …Getting the most out of advertising and promotion. (1990)Getting the most out of adver…Impact of Sales Promotions on When, What, and How Much to Buy (1988)Impact of Sales Promotions on…Market Share Rewards to Pioneering Brands: An Empirical Analysis and Strategic Implications (1986)Market Share Rewards to Pione…The Market for "Lemons": Quality Uncertainty and the Market Mechanism (1970)The Market for "Lemons": Qual…CAPITAL ASSET PRICES: A THEORY OF MARKET EQUILIBRIUM UNDER CONDITIONS OF RISK* (1964)CAPITAL ASSET PRICES: A THEOR…Higher Education for Business (1959)Higher Education for BusinessHigher Education for Business (1959)Higher Education for BusinessOrganizing for cross-selling: Do it right, or not at all (2019)Organizing for cross-selling:…Technology Evaluation and Imitation: Do They Have Differential or Dichotomous Effects on ERP Adoption and Assimilation in China? (2016)Technology Evaluation and Imi…Is “strategy” a dirty word? (2016)Is “strategy” a dirty word?Paradigm debates and marketing theory, thought and practice (2014)Paradigm debates and marketin…Primer for New Authors: On the Fundamentals of Publishing in Marketing Journals (2010)Primer for New Authors: On th…From the New Editors – Welcome to theJournal of Marketing Management (2010)From the New Editors – Welcom…Publishing on publishing: streams in the literature (2008)Publishing on publishing: str…Driving a resource orientation: reviewing the role of resource and capability characteristics (2007)Driving a resource orientatio…The paradoxnoia of top journal(s) in marketing (2006)The paradoxnoia of top journa…A Logit Model of Brand Choice Calibrated on Scanner Data (1983)Customer Switching Behavior in Service Industries: An Exploratory Study (1995)Adoption of Internet banking by Australian consumers: an empirical investigation (1999)Pursuing the Value-Conscious Consumer: Store Brands versus National Brand Promotions (2001)Information and Consumer Behavior (1970)Advertising as Information (1974)The Theoretical Underpinnings of Customer Asset Management: A Framework and Propositions for Future Research (2004)Cross-Sectional versus Longitudinal Survey Research: Concepts, Findings, and Guidelines (2008)Integrating Marketing Communications: New Findings, New Lessons, and New Ideas (2016)An Information Processing Theory of Consumer Choice (1979)Imitation Costs and Patents: An Empirical Study (1981)The theory and practice of econometrics (1986)First-mover advantages (1988)Status quo bias in decision making (1988)Strategic Orientation of the Firm and New Product Performance (1997)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Statistical analysis of cointegration vectors (1988)MAXIMUM LIKELIHOOD ESTIMATION AND INFERENCE ON COINTEGRATION — WITH APPLICATIONS TO THE DEMAND FOR MONEY (1990)Explaining intention to use mobile chat services: moderating effects of gender (2005)Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site (2009)Social Media and Firm Equity Value (2012)Preemptive Patenting and the Persistence of Monopoly (1982)Consumer Preference Formation and Pioneering Advantage (1989)Organizing for Radical Product Innovation: The Overlooked Role of Willingness to Cannibalize (1998)The Incumbent's Curse? Incumbency, Size, and Radical Product Innovation (2000)Value creation in innovation ecosystems: how the structure of technological interdependence affects firm performance in new technology generations (2009)Design and Devotion: Surges of Rational and Normative Ideologies of Control in Managerial Discourse (1992)The Changing Role of Marketing in the Corporation (1992)An Engine, Not a Camera (2006)The Pricing of Options and Corporate Liabilities (1973)Theory of the firm: Managerial behavior, agency costs and ownership structure (1976)Common risk factors in the returns on stocks and bonds (1993)The Evolution of Cooperation (1981)Corporate financing and investment decisions when firms have information that investors do not have (1984)The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation (1991)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? 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this work references cited by second hop

References

  • 1970The Market for "Lemons": Quality Uncertainty and the Market Mechanism22,977 cited
  • 1964CAPITAL ASSET PRICES: A THEORY OF MARKET EQUILIBRIUM UNDER CONDITIONS OF RISK*19,431 cited
  • 2025Advances in Consumer Research13,264 cited
  • 1988Impact of Sales Promotions on When, What, and How Much to Buy1,052 cited
  • 1993Pioneer Advantage: Marketing Logic or Marketing Legend?815 cited
  • 1997The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice783 cited
  • 1959Higher Education for Business732 cited
  • 1959Higher Education for Business685 cited
  • 1986Market Share Rewards to Pioneering Brands: An Empirical Analysis and Strategic Implications569 cited
  • 2001The Category-Demand Effects of Price Promotions534 cited
  • 1999The Decomposition of Promotional Response: An Empirical Generalization424 cited
  • 2004Alternative Models for Capturing the Compromise Effect285 cited
  • 2003Is 75% of the Sales Promotion Bump Due to Brand Switching? No, Only 33% Is232 cited
  • 1990Getting the most out of advertising and promotion.172 cited

Cited by

  • 2007Driving a resource orientation: reviewing the role of resource and capability characteristics

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78 cited
  • 2016Technology Evaluation and Imitation: Do They Have Differential or Dichotomous Effects on ERP Adoption and Assimilation in China?51 cited
  • 2006The paradoxnoia of top journal(s) in marketing45 cited
  • 2016Is “strategy” a dirty word?37 cited
  • 2014Paradigm debates and marketing theory, thought and practice20 cited
  • 2019Organizing for cross-selling: Do it right, or not at all18 cited
  • 2010From the New Editors – Welcome to theJournal of Marketing Management16 cited
  • 2008Publishing on publishing: streams in the literature9 cited
  • 2010Primer for New Authors: On the Fundamentals of Publishing in Marketing Journals7 cited