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Market Segmentation by Motivation: The Case of Switzerland
14 references·16 citing·39 second hop
Market Segmentation by Motivation: The Case of Switzerland (2002)Market Segmentation by Motivation: The Ca…Marketing in Travel and Tourism (2012)Marketing in Travel and Touri…Market Segmentation of an International Cultural-Historical Event in Italy (1998)Market Segmentation of an Int…Travel Motivations of Japanese Overseas Travelers: A Factor-Cluster Segmentation Approach (1995)Travel Motivations of Japanes…Product bundles and market segments based on travel motivations: a canonical correlation approach (1995)Product bundles and market se…Predicting Vacation Activity Preferences on the Basis of Value-System Segmentation (1994)Predicting Vacation Activity …Tourism, Technology and Competitive Strategies (1993)Tourism, Technology and Compe…A Benefit-based Segmentation of a Nonresident Summer Travel Market (1992)A Benefit-based Segmentation …Motivational Determinates Of International Pleasure Time (1990)Motivational Determinates Of …Tourism Analysis: A Handbook (1989)Tourism Analysis: A HandbookSegmentation Of The Senior Pleasure Travel Market (1989)Segmentation Of The Senior Pl…Motivations for Leisure (1980)Motivations for LeisureMotivations for pleasure vacation (1979)Motivations for pleasure vaca…Marketing: A Behavioural Analysis (1975)Marketing: A Behavioural Anal…Marketing Management: Analysis, Planning and Control (1973)Marketing Management: Analysi…Applying experiential marketing in selling tourism dreams (2018)Applying experiential marketi…The New Frontiers of Destination Management (2013)The New Frontiers of Destinat…Residents' perceptions of tourism impacts in Guimarães (Portugal): a cluster analysis (2012)Residents' perceptions of tou…Using ski destination choice criteria to segment Finnish ski resort customers (2010)Using ski destination choice …Understanding the Motivation and Travel Behavior of Cycle Tourists Using Involvement Profiles (2010)Understanding the Motivation …Tourist Motivation with Sun and Sand Destinations: Satisfaction and the Wom-Effect (2010)Tourist Motivation with Sun a…Self-Congruity Theory: To What Extent Does It Hold in Tourism? (2010)Self-Congruity Theory: To Wha…Segmenting resident perceptions towards tourism — a cluster analysis with a multinomial logit model of a mountain community (2010)Segmenting resident perceptio…Information-enabled tourism destination marketing: addressing the accessibility market (2010)Information-enabled tourism d…Segmentation: A tourism stakeholder view (2008)Segmentation: A tourism stake…Analysis of Structural Equation Model for the Student Pleasure Travel Market: Motivation, Involvement, Satisfaction, and Destination Loyalty (2008)Analysis of Structural Equati…Market segmentation in tourism. (2007)Market segmentation in touris…Why do women travel solo for purposes of leisure? (2005)Why do women travel solo for …Market Segmentation by Motivations to Travel (2005)Market Segmentation by Motiva…Benefits Segmentation of Visitors to Latin America (2005)Benefits Segmentation of Visi…Senior travellers: Tourism activities and shopping behaviours (2004)Senior travellers: Tourism ac…Tourist motivation an appraisal (1981)Toward a social psychological theory of tourism motivation: A rejoinder (1982)Marketing implications arising from a comparative study of international pleasure tourist motivations and other travel-related characteristics of visitors to Korea (2004)Travel motivations as souvenir purchase indicators (2005)Islamic tourism: an empirical examination of travel motivation and satisfaction in Malaysia (2014)Economics of Outdoor Recreation. (1969)The Theory of Buyer Behavior (1971)Residents' perceptions on tourism impacts (1992)A model of destination image formation (1999)An examination of the effects of motivation and satisfaction on destination loyalty: a structural model (2003)Toward a General Theory of Action (1951)The nature of human values (1973)Toward a universal psychological structure of human values. (1987)A grounded typology of vacation decision-making (2003)Impacts of environmental values on tourism motivation: The case of FICA, Brazil (2005)The impact of values, environmental concern, and willingness to accept economic sacrifices to protect the environment on tourists’ intentions to buy ecologically sustainable tourism alternatives (2011)Benefit Segmentation: A Decision-Oriented Research Tool (1968)Seniors’ travel motivation and the influential factors: An examination of Taiwanese seniors (2005)Tourism experience and quality of life among elderly tourists (2014)Anomie, ego-enhancement and tourism (1977)Market segments of push and pull motivations: a canonical correlation approach (1996)The effect of uncertainty avoidance on information search, planning, and purchases of international travel vacations (2003)Product Differentiation and Market Segmentation as Alternative Marketing Strategies (1956)Travel Motivations and Destination Choice: (2002)Modeling Iso-Ahola’s Motivation Theory in the Tourism Context (2006)Assessing the Impact of Hallmark Events: Conceptual and Research Issues (1984)Measuring tourist motivation (1994)Beyond “Commonsense Segmentation”: A Systematics of Segmentation Approaches in Tourism (2004)The nature and scope of festival studies (2010)The role of social identification and hedonism in affecting tourist re-patronizing behaviours: The case of an Italian festival (2010)The tourism product (1994)Environmental management of a tourist destination (2000)Segmentation by motivation in rural tourism: A Korean case study (2008)Strategic use of information technologies in the tourism industry (1998)Sustainable tourism: A state‐of‐the‐art review (1999)Traditions of sustainability in tourism studies (2006)The Effect of a Market Orientation on Business Profitability (1990)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Evolving to a New Dominant Logic for Marketing (2003)
this work references cited by second hop

References

  • 1979Motivations for pleasure vacation3,534 cited
  • 1973Marketing Management: Analysis, Planning and Control2,439 cited
  • 1993Tourism, Technology and Competitive Strategies1,453 cited
  • 2012Marketing in Travel and Tourism827 cited
  • 1995Travel Motivations of Japanese Overseas Travelers: A Factor-Cluster Segmentation Approach524 cited
  • 1998Market Segmentation of an International Cultural-Historical Event in Italy371 cited
  • 1989Segmentation Of The Senior Pleasure Travel Market291 cited
  • 1995Product bundles and market segments based on travel motivations: a canonical correlation approach285 cited
  • 1994Predicting Vacation Activity Preferences on the Basis of Value-System Segmentation285 cited
  • 1990Motivational Determinates Of International Pleasure Time284 cited
  • 1992A Benefit-based Segmentation of a Nonresident Summer Travel Market281 cited
  • 1989Tourism Analysis: A Handbook276 cited
  • 1980Motivations for Leisure263 cited
  • 1975Marketing: A Behavioural Analysis71 cited

Cited by

  • 2010Information-enabled tourism destination marketing: addressing the accessibility market253 cited

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  • 2007Market segmentation in tourism.224 cited
  • 2008Segmentation: A tourism stakeholder view205 cited
  • 2005Market Segmentation by Motivations to Travel189 cited
  • 2010Understanding the Motivation and Travel Behavior of Cycle Tourists Using Involvement Profiles156 cited
  • 2004Senior travellers: Tourism activities and shopping behaviours154 cited
  • 2010Tourist Motivation with Sun and Sand Destinations: Satisfaction and the Wom-Effect149 cited
  • 2010Using ski destination choice criteria to segment Finnish ski resort customers145 cited
  • 2005Benefits Segmentation of Visitors to Latin America141 cited
  • 2008Analysis of Structural Equation Model for the Student Pleasure Travel Market: Motivation, Involvement, Satisfaction, and Destination Loyalty139 cited
  • 2018Applying experiential marketing in selling tourism dreams138 cited
  • 2005Why do women travel solo for purposes of leisure?136 cited
  • 2013The New Frontiers of Destination Management134 cited
  • 2010Segmenting resident perceptions towards tourism — a cluster analysis with a multinomial logit model of a mountain community134 cited
  • 2010Self-Congruity Theory: To What Extent Does It Hold in Tourism?131 cited
  • 2012Residents' perceptions of tourism impacts in Guimarães (Portugal): a cluster analysis128 cited