References

• 2009Users of the world, unite! The challenges and opportunities of Social Media17,866 cited
• 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
• 2002The Field behind the Screen: Using Netnography for Marketing Research in Online Communities3,970 cited
• 2005Consumer Culture Theory (CCT): Twenty Years of Research3,671 cited
• 1994Analysis and Interpretation of Qualitative Data in Consumer Research2,938 cited
• 2002Intentional social action in virtual communities1,490 cited
• 2003We Are What We Post? Self-Presentation in Personal Web Space1,257 cited
• 2004Consumer Perceptions of Iconicity and Indexicality and Their Influence on Assessments of Authentic Market Offerings1,204 cited
• 2025Advances in Consumer Research1,129 cited
• 1999The Value of Internet Commerce to the Customer810 cited
• 2003Experiencing Products in the Virtual World: The Role of Goal and Imagery in Influencing Attitudes versus Purchase Intentions669 cited
• 2008Social Capital Production in a Virtual P3 Community614 cited
• 2003E-Customization612 cited
• 2000Analyzing Qualitative Data536 cited
• 2005Paradox and the Consumption of Authenticity through Reality Television