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Corporate reputation management: “living the brand”

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References

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1978Theories of Human Communication3,031 cited
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1986Managing your corporate images546 cited
1977Nurturing Corporate Images323 cited
1993Developing your company image into a corporate asset297 cited

Cited by

2014Organizational Perception Management202 cited
2006Communicating Services Brands' Values Internally and Externally178 cited
2012Corporate branding: an interdisciplinary literature review178 cited
2006Employees: The key link to corporate reputation management166 cited
2015Positive emotions and behavioral intentions of customers in full-service restaurants: Does aesthetic labor matter?152 cited
2006Perceived Organizational Support and Perceived External Prestige: Predicting Organizational Attachment for University Faculty, Staff, and Administrators150 cited
2016

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From internal brand management to organizational citizenship behaviours: Evidence from frontline employees in the hotel industry

144 cited

2012The war for talent? The relevance of employer branding in job advertisements for becoming an employer of choice138 cited

2016CSR communications strategies through social media and influence on e-reputation135 cited

2004Corporate reputation – a value creating strategy127 cited

2013Balancing acts: Managing employees and reputation in social media126 cited

2003Can SMEs “do” CSR? A practitioner’s view of the ways small‐ and medium‐sized enterprises are able to manage reputation through corporate social responsibility124 cited

2005The impact of person-organization fit on the corporate brand perception of employees and of customers114 cited

2007The Role of Corporate Reputation in the Stakeholder Decision-Making Process93 cited

2016Corporate Image and Reputation as Drivers of Customer Loyalty89 cited

2019When reputation management is people management: Implications for employee voice84 cited