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PERSONALIDAD DE MARCA EN CARRERAS DE PSICOLOGÍA DE ZONAS TERRITORIALES EXTREMAS: ARICA Y PUNTA ARENAS
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PERSONALIDAD DE MARCA EN CARRERAS DE PSICOLOGÍA DE ZONAS TERRITORIALES EXTREMAS: ARICA Y PUNTA ARENAS (2013)PERSONALIDAD DE MARCA EN CARRERAS DE PSIC…Social Identity, Self-Categorization, and the Small Group (2018)Social Identity, Self-Categor…Individual Self, Relational Self, Collective Self (2015)Individual Self, Relational S…Converting Image Into Equity (2013)Converting Image Into EquityWhat defines “successful” university brands? (2010)What defines “successful” uni…Effects of brand personality on brand trust and brand affect (2010)Effects of brand personality …Brand personality appeal: conceptualization and empirical validation (2010)Brand personality appeal: con…The importance of corporate brand personality traits to a successful 21st century business (2006)The importance of corporate b…Do Universities Have “Successful” Brands? (2005)Do Universities Have “Success…Building foreign brand personalities in Russia: the moderating effect of consumer ethnocentrism (2003)Building foreign brand person…Consumption symbols as carriers of culture: A study of Japanese and Spanish brand personality constucts. (2001)Consumption symbols as carrie…The Brand-Personality Scale (1999)The Brand-Personality ScaleL'échelle de personnalité de la marque de Jennifer Aaker : Adaptation au contexte français (1999)L'échelle de personnalité de …Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…The Value of Brand Equity (1992)The Value of Brand EquityPossessions and the Extended Self (1988)Lisrel 8: Structural Equation Modeling With the Simplis Command Language (1993)A Conceptual and Measurement Comparison of Self-Congruity and Brand Personality (2004)Destination Personality: An Application of Brand Personality to Tourism Destinations (2006)Destination image and destination personality (2007)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Communication and Control Processes in the Delivery of Service Quality (1988)Structural equation modeling in practice: A review and recommended two-step approach. (1988)The Commitment-Trust Theory of Relationship Marketing (1994)Brand experiences in service organizations: Exploring the individual effects of brand experience dimensions (2012)Does Having an Ethical Brand Matter? The Influence of Consumer Perceived Ethicality on Trust, Affect and Loyalty (2012)The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1956)Comparative fit indexes in structural models. (1990)The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1994)The do re mi's of everyday life: The structure and personality correlates of music preferences. (2003)It's All about Me: Narcissistic Chief Executive Officers and Their Effects on Company Strategy and Performance (2007)Stereotype content model across cultures: Towards universal similarities and some differences (2009)Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause (2004)Strategic Brand Management (2007)Branding places: applying brand personality concept to cities (2010)Effects of advertising-evoked vicarious nostalgia on brand heritage (2012)Strategically Leveraging Corporate Social Responsibility: A Corporate Branding Perspective (2012)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Developing and validating a multidimensional consumer-based brand equity scale (2001)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Customer Satisfaction, Market Share, and Profitability: Findings from Sweden (1994)Relational Benefits in Services Industries: The Customer's Perspective (1998)Destination image and destination personality: An application of branding theories to tourism places (2006)A closer look at destination: Image, personality, relationship and loyalty (2013)Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)A SOCIAL IDENTITY MODEL OF LEADERSHIP EFFECTIVENESS IN ORGANIZATIONS (2003)Beyond self-esteem: Influence of multiple motives on identity construction. (2006)Cross-Group Friendships and Intergroup Attitudes (2011)
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  • 1997Dimensions of Brand Personality5,056 cited
  • 1997Dimensions of Brand Personality4,046 cited
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  • 2003Building foreign brand personalities in Russia: the moderating effect of consumer ethnocentrism254 cited
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  • 2010Brand personality appeal: conceptualization and empirical validation238 cited
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  • 2013Converting Image Into Equity175 cited
  • 2018Social Identity, Self-Categorization, and the Small Group117 cited
  • 2005Do Universities Have “Successful” Brands?83 cited
  • 1999

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L'échelle de personnalité de la marque de Jennifer Aaker : Adaptation au contexte français
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