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The Service Dominant Logic: A Conceptual Foundation to Address the Underserved
16 references·2 citing·41 second hop
The Service Dominant Logic: A Conceptual Foundation to Address the Underserved (2012)The Service Dominant Logic: A Conceptual …Case study research: design and methods (2011)Case study research: design a…Service-dominant logic: continuing the evolution (2007)Service-dominant logic: conti…Research design: qualitative, quantitative, and mixed methods approaches (2003)Research design: qualitative,…Evolving to a New Dominant Logic for Marketing (2003)Evolving to a New Dominant Lo…The Comparative Advantage Theory of Competition (1995)The Comparative Advantage The…Developing relationships in business networks (1995)Developing relationships in b…The Capabilities of Market-Driven Organizations (1994)The Capabilities of Market-Dr…From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)From Marketing Mix to Relatio…The Changing Role of Marketing in the Corporation (1992)The Changing Role of Marketin…The Effect of a Market Orientation on Business Profitability (1990)The Effect of a Market Orient…Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Market Orientation: The Const…Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Market Orientation: The Const…Building Theories from Case Study Research (1989)Building Theories from Case S…SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)SERVQUAL: A multiple-Item Sca…Problems and Strategies in Services Marketing (1985)Problems and Strategies in Se…The Science of "Muddling Through" (1959)The Science of "Muddling Thro…Value co-creation on networked platforms — A service-dominant logic analysis of the Alexa Assistant ecosystem (2025)Value co-creation on networke…Service-dominant logic (2020)Service-dominant logicStrategic Management and Marketing in the Service Sector (1984)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Measuring Service Quality: A Reexamination and Extension (1992)The Behavioral Consequences of Service Quality (1996)Organizational Strategy, Structure, and Process (1978)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Market Orientation: Antecedents and Consequences (1993)Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination (1998)Upper Echelons: The Organization as a Reflection of Its Top Managers (1984)Dimensions of Consumer Expertise (1987)Organizational culture and leadership (1993)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)A resource‐based view of the firm (1984)Firm Resources and Sustained Competitive Advantage (1991)Review: The Resource-Based View and Information Systems Research: Review, Extension, and Suggestions For Future Research1 (2004)Corporate Social Responsibility, Customer Satisfaction, and Market Value (2006)Service-dominant logic: reactions, reflections and refinements (2006)Managing the co-creation of value (2007)Customer Engagement (2011)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Institutions and axioms: an extension and update of service-dominant logic (2015)MAKING FAST STRATEGIC DECISIONS IN HIGH-VELOCITY ENVIRONMENTS. (1989)CASE Tools as Organizational Change: Investigating Incremental and Radical Changes in Systems Development (1993)Research Design: Qualitative, Quantitative, and Mixed Methods Approaches (1994)Knowledge Specialization, Organizational Coupling, and the Boundaries of the Firm: Why Do Firms Know More than They Make? (2001)Case Study Research (2004)Research Design: Qualitative, Quantitative, and Mixed Methods Approaches (2009)An Evolutionary Theory of Economic Change. (1983)The Theory of the Growth of the Firm (1995)Understanding Customer Experience Throughout the Customer Journey (2016)Using Mixed-Methods Sequential Explanatory Design: From Theory to Practice (2005)Integrating quantitative and qualitative research: how is it done? (2006)Achieving Effective Remote Working During the COVID‐19 Pandemic: A Work Design Perspective (2020)Planning in the Face of Power (1982)Green Cities, Growing Cities, Just Cities?: Urban Planning and the Contradictions of Sustainable Development (1996)Big Questions in Public Network Management Research (2001)Value creation in E‐business (2001)Knowing in Practice: Enacting a Collective Capability in Distributed Organizing (2002)Seeking Qualitative Rigor in Inductive Research (2012)
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References

  • 2011Case study research: design and methods21,763 cited
  • 1988SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality21,113 cited
  • 2003Research design: qualitative, quantitative, and mixed methods approaches18,745 cited
  • 1989Building Theories from Case Study Research17,437 cited
  • 2003Evolving to a New Dominant Logic for Marketing14,777 cited
  • 1959The Science of "Muddling Through"8,490 cited
  • 1990The Effect of a Market Orientation on Business Profitability7,973 cited
  • 2007Service-dominant logic: continuing the evolution7,615 cited
  • 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications7,320 cited
  • 1994The Capabilities of Market-Driven Organizations6,532 cited
  • 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications4,123 cited
  • 1995Developing relationships in business networks3,265 cited
  • 1985Problems and Strategies in Services Marketing2,819 cited
  • 1992The Changing Role of Marketing in the Corporation2,773 cited
  • 1995The Comparative Advantage Theory of Competition2,727 cited

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1994
From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing
2,349 cited

Cited by

  • 2020Service-dominant logic103 cited
  • 2025Value co-creation on networked platforms — A service-dominant logic analysis of the Alexa Assistant ecosystem6 cited