Patronage Behavior of Apparel Shopping: Part II. Testing a Patronage Model of Consumer Behavior

Soyeon Shim · Antigone Kotsiopulos

60 citations0/0 files storedClothing and Textiles Research Journal

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Consumer Retail Behavior Studies Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing

Abstract

This is the second part of a two-part paper which investigates patronage choice behavior in apparel shopping. Part II illustrates how a conventional patronage model can be tested and extended Part of Darden's (1980) Patronage Model of Consumer Behavior was investigated by utilizing regression analyses. In addition to the five direct linkages Darden proposed, this study identified two more direct linkages: (a) shopping orientations -> store attributes -> patronage behavior and (b) information sources -> shopping orientations -> store attributes. Based on these results, a revised apparel retail patronage behavior model was developed

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References

1971The Theory of Buyer Behavior 1975A Path-Analytic Exploration of Retail Patronage Influences 1981Specification of Patronage Models for Retail Center Choice 1981Specification of Patronage Models for Retail Center Choice

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