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Sponsorship Disclosure: Effects of Duration on Persuasion Knowledge and Brand Responses

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2017Disclosing Instagram Influencer Advertising: The Effects of Disclosure Language on Advertising Recognition, Attitudes, and Behavioral Intent917 cited
2018Influence of parasocial relationship between digital celebrities and their followers on followers’ purchase and electronic word-of-mouth intentions, and persuasion knowledge

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638 cited

2015Going Native: Effects of Disclosure Position and Language on the Recognition and Evaluation of Online Native Advertising635 cited

2017“This Post is Sponsored” Effects of Sponsorship Disclosure on Persuasion Knowledge and Electronic Word of Mouth in the Context of Facebook579 cited

2020When less is more: the impact of macro and micro social media influencers’ disclosure507 cited

2020Influencer advertising on social media: The multiple inference model on influencer-product congruence and sponsorship disclosure469 cited

2019The effects of the standardized instagram disclosure for micro- and meso-influencers460 cited

2021Social Media Influencers and Followers: Theorization of a Trans-Parasocial Relation and Explication of Its Implications for Influencer Advertising452 cited

2019Relationship management through social media influencers: Effects of followers’ awareness of paid endorsement393 cited

2019Disclosing sponsored Instagram posts: the role of material connection with the brand and message-sidedness when disclosing covert advertising383 cited

2021Building influencers' credibility on Instagram: Effects on followers’ attitudes and behavioral responses toward the influencer331 cited

2020Influencer marketing on Instagram: How sponsorship disclosure, influencer credibility, and brand credibility impact the effectiveness of Instagram promotional post278 cited

2020Ethics of Authenticity: Social Media Influencers and the Production of Sponsored Content272 cited

2016“This is a sponsored blog post, but all opinions are my own”: The effects of sponsorship disclosure on responses to sponsored blog posts251 cited

2018How an Advertising Disclosure Alerts Young Adolescents to Sponsored Vlogs: The Moderating Role of a Peer-Based Advertising Literacy Intervention through an Informational Vlog251 cited

2021Persuasion Knowledge in the Marketplace: A Meta‐Analysis234 cited